# Gen Z-Focused Fashion Labels The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers By Rahul Kalvapalle | Published 2023-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-label References: [apparelresources](https://apparelresources.com/business-news/retail/nykaa-fashion-introduces-genz-focused-label-mixt-strengthen-portfolio/) & [nykaa](https://www.nykaa.com/brands/mixt-by-nykaa-fashion/c/29841) [Nykaa Fashion](https://www.trendhunter.com/trends/launch-on-nykaa), a fashion and lifestyle company that was founded by Falguni Nayar in the Indian city of Mumbai over a decade ago, is well and truly looking to tap into the growing [Gen Z](https://www.trendhunter.com/trends/foundry) market with the launch of a new fashion label called 'MIXT' that caters to that specific demographic. The 'MIXT' fashion label offers a wide variety of apparel options that are modern in their conception. It's notable that many of the pieces included in this label take their cue from [streetwear style](https://www.trendhunter.com/trends/diary-1999), and include a diverse array of offerings that run the gamut from footwear to jackets, cardigans and corsets. In the words of MIXT's brand head Sumant Kasliwal, the Gen Z-centric fashion label 'offers a form of expression through personal style' by catering to younger consumers of different tastes. Image Credit: Nykaa Fashion ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 94% | Activity: 68% | Freshness: 14% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Gen Z Fashion:** Fashion brands that cater to the specific taste of Gen Z consumers have the potential to succeed in a rapidly growing market. - **Streetwear Style:** Fashion labels that take inspiration from streetwear style have the potential to tap into a trendy and youthful market segment. - **Personalized Fashion:** Fashion labels that offer personalized styles offer a unique and personal touch that can appeal to younger consumers. ### Who This Affects Most - **Fashion:** The fashion industry could benefit from focusing on the unique tastes of Gen Z consumers and incorporating streetwear style and personalized options. - **Retail:** Retailers that offer a mix of streetwear-inspired apparel and provide personalized options in their products can meet the unique needs of Gen Z consumers. - **E-commerce:** E-commerce businesses that offer fashion options specifically tailored to Gen Z consumers, with personalized options and streetwear style, can effectively grow their market share. ## Related on Trend Hunter - [Affordable Gen Z Apparel](https://www.trendhunter.com/trends/foundry.md) - [Gen Z Streetwear Brands](https://www.trendhunter.com/trends/hos-wear.md) - [Gen X-Targeted Fashion Labels](https://www.trendhunter.com/trends/regalo-studios.md) - [Gen Z Cosmetic Brands](https://www.trendhunter.com/trends/sugar-cosmetics-1.md) - [Revamped Gen Z Fashion](https://www.trendhunter.com/trends/no-boundaries-1.md) - [Youth-Focused Fashion Brands](https://www.trendhunter.com/trends/youthfocused-fashion-brand.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Phygital Gen Z Fashion](https://www.trendhunter.com/trends/walmart-no-boundaries.md) - [Gen Z-Marketed Alcoholic Beverages](https://www.trendhunter.com/trends/united-breweries.md)