# Fire Hose Fashions Fashion Label ISSI Creates Sustainable Purses and Wallets from Old Fire Hoses By Allison Love | Published 2010-07-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-label-issi References: [issiworld](http://www.issiworld.com/store/) New fashion label ISSI is making quite a splash with their debut line. Featuring all wallets, clutches and purses made from [recycled fire hoses](https://www.trendhunter.com/trends/dhl-and-subject), the line is fashionable and eco-conscious at the same time. I love the color splashes in the bags and wallets; they make being [eco-conscious fun and fresh](https://www.trendhunter.com/trends/the-tote-of-hope). The purses don't look like they've been created from old fire hoses, which makes them smart and durable. Fashion label ISSI has done an amazing job with these [eco-friendly, sustainable purses](https://www.trendhunter.com/trends/versatile-bags-for-essentials). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 53% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** There are opportunities for disruptive innovation in creating fashion products using recycled materials. - **Eco-conscious Accessories:** There is potential for disruptive innovation in designing stylish accessories that promote sustainability. - **Upcycled Materials:** There is room for disruptive innovation in repurposing old materials to create fashionable and durable products. ### Sectors Adopting This - **Fashion:** Fashion designers and brands can explore opportunities to incorporate sustainability and upcycled materials in their products. - **Accessories:** The accessories industry can focus on creating eco-conscious and stylish products that align with consumer values. - **Sustainability:** Organizations involved in sustainability can collaborate with fashion labels to promote and support the use of recycled materials. ## Related on Trend Hunter - [Upcycled Leather Wallet Capsules](https://www.trendhunter.com/trends/upcycled-leather-wallet.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Upcycled Bag Collabs](https://www.trendhunter.com/trends/freitag-x-tudes-studio.md) - [Women's Day-Inspired Handbag Collections](https://www.trendhunter.com/trends/hie.md) - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Durable Recyclable Textile Bags](https://www.trendhunter.com/trends/f707-stratos.md) - [Upcycled Aircraft Luggages](https://www.trendhunter.com/trends/emirates-2.md)