# Escorts as Catwalk Models Fashion Label Daspu Had Sex Workers Act as Runway Models to Fight AIDS By Allison Love | Published 2010-07-24 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-label-daspu References: [cocoperez](http://cocoperez.com/2010-07-23-fashion-show-modeled-by-prostitues) & [news.yahoo](http://news.yahoo.com/video/entertainment-15749636/21017401) Fashion label Daspu, which was started by a former prostitute, had sex workers act as the fashion label's models for their show. The sex workers were all there for a good cause -- to [raise awareness about AIDS](https://www.trendhunter.com/trends/hivaids-prevention) and [fight discrimination](https://www.trendhunter.com/trends/tom-of-finland-foundation). The colorful display from the [Brazilian fashion house](https://www.trendhunter.com/trends/vero-25) showed the essential blending of boundaries needed to pull off events such as this. The fashion label Daspu is a Brazil fashion house that was set up in 2005 and has been going strong since. With events like these, it's no wonder they're gaining a good image and recognition. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 70% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Socially Conscious Fashion:** Designing clothing lines that bring attention to social causes such as AIDS awareness, using unconventional runway models. - **Inclusive Modeling:** Recognizing the beauty and value of diverse modeling, such as featuring sex workers as runway models. - **Authentic Branding:** Creating a brand identity that reflects the origins and values of the company founder, rather than conforming to industry norms. ### Where This Applies - **Fashion:** Creating fashion lines that support social justice causes and using diverse runway models can disrupt traditional fashion industry norms. - **Non-profit:** Partnering with fashion companies to create events that raise awareness for social causes can disrupt traditional non-profit fundraising methods. - **Entertainment:** Including diverse runway models in fashion shows can attract a wider audience and disrupt traditional entertainment industry standards for beauty and fashion. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Social Good Peruvian Menswear](https://www.trendhunter.com/trends/pieta.md) - [Charitable Fashion Shows](https://www.trendhunter.com/trends/couture-for-a-cause.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Queer Wool Runway Looks](https://www.trendhunter.com/trends/i-wool-survive.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md)