# Metaverse Fashion Pop-Ups The Fashion Klossette Designer Showcase Brings Five Pop-Ups to Roblox By Laura McQuarrie | Published 2022-07-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-klossette-designer-showcase References: [fashionunited.uk](https://fashionunited.uk/news/fashion/roblox-launches-digital-designer-showcase-in-collaboration-with-karlie-kloss/2022071264080) In collaboration with supermodel Karlie Kloss, [Roblox](https://www.trendhunter.com/trends/coach-spring-2024) launched the Fashion Klossette Designer Showcase, complete with five pop-ups where users can discover different themes and community-created fashion collections. This showcase features Roblox designers that were hand-picked by Roblox and Kloss, and users on the platform have the chance to try on and purchase the items within the [virtual stores](https://www.trendhunter.com/trends/fenty-beauty-experience). While designs from Lovespun draw inspiration from high school, Reverse_Polarity was influenced by gothic details and the gilded age. Also explored in the showcase are cyberpunk and Western styles from RynityRift and Yourius, respectively. The intersection of [fashion and technology](https://www.trendhunter.com/trends/dkny-x-fashionverse) that's explored with the Fashion Klossette Designer Showcase is a representation of the way people are expressing themselves online in new ways that transcend the limitations of the physical world. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 97% | Activity: 99% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Metaverse Fashion:** Fashion designers are exploring ways to create and sell clothing in virtual worlds, creating opportunities for new business models and revenue streams. - **Community-created Fashion:** User-generated fashion collections in virtual worlds like Roblox allow for more diverse and inclusive style options, as well as opportunities for up-and-coming designers to showcase their work. - **Virtual Pop-up Shops:** Virtual pop-up shops offer a new way of experiencing and purchasing fashion, allowing for reduced overhead costs and greater accessibility for consumers worldwide. ### Sectors Adopting This - **Fashion Retail:** The rise of virtual fashion experiences necessitates traditional fashion retailers to adapt and incorporate technology to create a seamless shopping experience for consumers. - **Virtual Reality:** As virtual fashion continues to grow, virtual reality technology advances can enhance the shopping and dressing experience in virtual worlds, providing a profitable new avenue for tech companies. - **Gaming:** Collaborations between fashion and gaming companies can not only offer new revenue streams for both industries, but also opportunities for deeper engagement with consumers through virtual experiences and branded merchandise. ## Related on Trend Hunter - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Virtual Modeling Metaverses](https://www.trendhunter.com/trends/modelverse.md) - [In-Game Fashion Collections](https://www.trendhunter.com/trends/dkny-and-roblox.md) - [Metaverse Fashion Malls](https://www.trendhunter.com/trends/outfit-shopping-mall.md) - [Fashion-First Digital Games](https://www.trendhunter.com/trends/dressgo.md) - [Trendy Metaverse Sportswear](https://www.trendhunter.com/trends/adidas-5.md) - [Metaverse Apparel Collections](https://www.trendhunter.com/trends/forever-21-2.md) - [Celebrity Metaverse Worlds](https://www.trendhunter.com/trends/paris-world.md) - [Online Game Fashion Collections](https://www.trendhunter.com/trends/roblox-fashion.md)