# Self-Consciousness-Inspired Menswear XIMONLEE Releases Its SS20 Line with a Fashion Installation By Kalin Ned | Published 2019-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-installations References: [hypebeast](https://hypebeast.com/2019/10/ximonlee-spring-summer-2020-collection-shanghai-fashion-week-runway) & [ximonlee](http://www.ximonlee.com) Shanghai-based label XIMONLEE boasts a multi-sensational experience through a fashion installation that supplements the environment of the newly debuted Spring/Summer 2020 capsule. Designer Ximon Lee embraces experimentalism in [contemporary menswear](https://www.trendhunter.com/trends/the-future-is-not-set). The silhouettes mix sensibilities of modern streetwear and formal wear. In terms of design elements, XIMONLEE's Spring/Summer 2020 explores the concept of '[self-consciousness](https://www.trendhunter.com/trends/shapes-we-take).' The capsule also boasts a collaboration with [Reebok](https://www.trendhunter.com/trends/sidewinder-96-id). Debuted during Shanghai Fashion Week, the captivating presentation is a coherent amalgamation of striking menswear outfits and an immersive environment. The experience is done in partnership with showcase platform LABELHOOD. It is a "chandelier-like" fashion installation of surveillance cameras, instilling not only a visually striking detail but also tapping the expansive topic of privacy in the digital age. Photo Credits: XIMONLEE ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 80% | Activity: 60% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Experimental Menswear:** Disruptive innovation opportunities lie in creating menswear designs that blend modern streetwear with formal wear, pushing the boundaries of traditional fashion. - **Self-consciousness-inspired Fashion:** Opportunities for disruptive innovation arise from exploring the concept of 'self-consciousness' in fashion, creating garments that reflect and challenge societal norms. - **Immersive Fashion Installations:** Innovative opportunities can be found in designing immersive fashion installations that engage multiple senses and create a unique and memorable experience for viewers. ### Industries Being Reshaped - **Fashion Design:** Disruptive innovation opportunities exist for fashion designers who embrace experimentalism and challenge traditional design boundaries, creating unique and forward-thinking garments. - **Surveillance Technology:** Exploring the intersection of fashion and surveillance technology presents disruptive innovation opportunities, such as incorporating surveillance cameras into fashion installations. - **Showcase Platforms:** Creating partnerships with showcase platforms that provide unique and immersive environments for fashion presentations opens up opportunities for disruptive innovation in the fashion industry. ## Related on Trend Hunter - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md)