# Branded Virtual Outfits Pacsun's Fashion Initiative Shares Styles on the Roblox Avatar Marketplace By Laura McQuarrie | Published 2021-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-initiative References: [prnewswire](https://www.prnewswire.com/news-releases/pacsun-forges-forward-in-digital-space-with-strong-momentum-as-they-unveil-integrated-experiences-on-roblox-301306335.html) [Pacsun's](https://www.trendhunter.com/trends/los-angeles-tycoon) latest collection is full of genderless fashion designs and the retailer is continuing to appeal to Gen Z with a new fashion initiative in partnership with [Roblox](https://www.trendhunter.com/trends/outfit-shopping-mall). Now, players can find clothing items from Pacsun in the Roblox Avatar [Marketplace](https://www.trendhunter.com/trends/ronzoni-pasta-brand) so that they can customize their avatars with branded clothing and accessory pieces. As well as being able to virtually sport branded t-shirts and tie-dye sweatpants, Roblox players can shine with a pair of golden wings on their back. According to Brieane Olson, President of Pacsun, "In addition to our Pacsun-branded items, we are also partnering with MELON to build an experience on Roblox later this year that will be led by interactive, social settings in an open world and act as a community for our consumer that will be Pacsun branded." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 63% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Virtual Fashion Collaboration:** Fashion brands partnering with virtual platforms to offer branded items to customize avatars. - **Genderless Fashion Design:** Fashion collections that cater to genderless fashion designs. - **Branded Virtual Experiences:** Brands creating interactive, social settings in open world virtual spaces to engage consumers and promote their brand. ### Who This Affects Most - **Fashion Retail:** Fashion brands partnering with virtual platforms and creating new collections to appeal to younger generations. - **Virtual Gaming:** Virtual platforms collaborating with fashion brands to offer customizations and experiences to their users. - **Marketing & Advertising:** Brands using virtual platforms to create immersive and engaging brand experiences for their consumers. ## Related on Trend Hunter - [LA-Inspired Metaverse Experiences](https://www.trendhunter.com/trends/los-angeles-tycoon.md) - [Metaverse Apparel Campaigns](https://www.trendhunter.com/trends/pacsun-springsummer-2022.md) - [Lifestyle Apparel Metaverse Pop-Ups](https://www.trendhunter.com/trends/complexland.md) - [Metaverse Fashion Malls](https://www.trendhunter.com/trends/outfit-shopping-mall.md) - [Trendy Metaverse Sportswear](https://www.trendhunter.com/trends/adidas-5.md) - [In-Game Fashion Collections](https://www.trendhunter.com/trends/dkny-and-roblox.md) - [Online Game Fashion Collections](https://www.trendhunter.com/trends/roblox-fashion.md) - [Phygital Gen Z Fashion](https://www.trendhunter.com/trends/walmart-no-boundaries.md) - [Fashion-First Digital Games](https://www.trendhunter.com/trends/dressgo.md)