# Fashion Recap Artful Books Style Not Com Unveils the Fashion In 2023 Highlights Book By Amy Duong | Published 2024-01-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-in-2023 References: [highsnobiety](https://www.highsnobiety.com/p/style-not-com-book-fashion-2023/)  Fashion [Instagram](https://www.trendhunter.com/trends/flat-out) page Style Not Com was founded by Beka Gvishiani and recently, it presented a look at its [second book](https://www.trendhunter.com/trends/from-louis-to-vuitton) dubbed Fashion In 2023. As the namesake suggests, it is a highlight of the fashion moments from the previous year defined by the [distinctive graphic design](https://www.trendhunter.com/trends/parks-2) of a blue box with white text -- all of which are in capital letters and centered in the middle. The book was first shown during a private dinner in Milan and 50 guests were invited to take a look at the new book. The small launch saw themed decorations and even had a blue tonal square card that rested on every plate during dinner which read "There is no menu. Eat everything. Trust us.” Image Credit: Style Not Com ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 19% | Activity: 7% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Social Media Influenced Fashion Trends:** The Fashion In 2023 book, exhibited by Style Not Com, showcases the impact of social media on shaping fashion trends. - **Graphic Design in Fashion Publications:** Fashion In 2023 highlights the significance of graphic design by featuring a distinctive blue box aesthetic in its book cover. - **Exclusive Fashion Book Launch Events:** The private dinner in Milan for the Fashion In 2023 book launch demonstrates the growing trend of exclusive events to unveil fashion publications. ### Industries Being Reshaped - **Fashion Publishing:** The Fashion In 2023 book presents an opportunity for disruptive innovation in the fashion publishing industry, incorporating unique design elements. - **Social Media Marketing:** The success of Style Not Com's Fashion In 2023 book highlights the potential for disruptive innovation in social media marketing within the fashion industry. - **Event Planning & Hospitality:** The exclusive book launch event for Fashion In 2023 showcases an opportunity for disruptive innovation in event planning and hospitality, catering to the fashion industry's needs. ## Related on Trend Hunter - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Fashion Week NFTs](https://www.trendhunter.com/trends/altuzarra.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)