# Chic Whimsical Fashion Identities Antonio García Cárceles Creates a Youthful Aesthetic for KLING By Kalin Ned | Published 2018-10-24 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-identity References: [behance.net](https://www.behance.net/gallery/69161567/KLING) & [garciacarceles](http://www.garciacarceles.com/) Madrid-based designer Antonio García Cárceles is tasked to create a visually appealing and consumer-engaging fashion identity for KLING. For the project, the creative focuses on the design preferences of the Millennial audience — the brand's target demographic. The youthful quality is communicated through a fashion identity that builds on color, contemporary movements, and industrial sensibilities. Antonio García Cárceles creates promotional materials for KLING that embrace flat design and quirky graphics with a retro flair. Moreover, the brand's [brick-and-mortar location](https://www.trendhunter.com/trends/ibiza-boutique) is the component that most accurately reflects the intended visual perception of the brand. A whimsical contrast is reached within the interior of the shop through the incorporation of [playful and boldly colored fixtures](https://www.trendhunter.com/trends/the-shape-of-play) on a relatively plain industrial-style backdrop. Moreover, the neon wall art further contributes to the contemporary fashion identity of KLING. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Industrial Whimsy:** Designing fashion spaces that incorporate industrial backdrops with bold, playful fixtures and elements creates a unique and innovative aesthetic that appeals to younger audiences. - **Flat Design with a Retro Flair:** Embracing flat design and quirky graphics with a retro flair in promotional material introduces an engaging, contemporary and playful visual identity for brands. - **Youthful Industrialism:** A youthful and industrial fashion identity that uses bold colors and contemporary movements to convey the taste of millennial audiences is a fresh approach for brands targeting this demographic. ### Sectors Adopting This - **Retail Fashion:** Incorporating bold, playful fixtures and elements on a plain industrial-style backdrop and using neon wall art can enhance the visual perception and inviting atmosphere in retail fashion spaces. - **Print and Graphic Design:** Applying flat design with a retro flair through quirky graphics is a fresh and engaging approach for brands looking to appeal to younger audiences through print and graphic design materials. - **Interior Design:** Integrating playful and boldly colored fixtures on plain industrial backdrops while incorporating neon wall art in interior design adds a visually-pleasing contrast that appeals to younger generations with a bold sense of taste. ## Related on Trend Hunter - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [70s Italian Glamour-Themed Clinics](https://www.trendhunter.com/trends/youth-lab.md) - [Gen X-Targeted Fashion Labels](https://www.trendhunter.com/trends/regalo-studios.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md)