# iFashion Chloe Fashion House Launches iPhone Friendly Website By jelalyn | Published 2007-12-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-i-technology-chloe-on-iphone References: [vogue](http://www.vogue.co.uk/vogue_daily/story/story.asp?stid=49449#) & [chloe](http://www.chloe.com/version_en/) [Chloe](https://www.trendhunter.com/trends/chloe-wine-collection) went a notch higher with technology by becoming the first fashion house to release a tailored version of its website for the [iPhone](https://www.trendhunter.com/trends/urban-sophistication). Chloe clients can now check out the fashion brand's latest collections using their iPhone. It also has a "touch to call" function to contact a Chloe boutique everytime they're itching to buy its must-haves. **Implications** - Technology is a very cutting-edge, sleek industry, making it the perfect partner for the fashion industry. The rise of handheld devices and gadgets has created a demand for more aesthetically pleasing pieces, signifying the first marriage of [fashion and technology](https://www.trendhunter.com/trends/casetify-6). The next move in this partnership involves innovations such as this Chloe app. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Fashion-technology Integration:** The fashion industry is embracing technology by creating tailored versions of their websites for mobile devices, signaling a trend towards the integration of fashion and technology. - **Mobile Shopping Experience:** Fashion brands are enhancing their mobile websites with features like 'touch to call' to make it easier for customers to browse and shop on their smartphones. - **Sleek Fashion Gadgets:** The demand for aesthetically pleasing fashion pieces has increased with the rise of handheld devices, creating opportunities for fashion brands to develop innovative fashion gadgets. ### Industries Being Reshaped - **Fashion:** Fashion brands like Chloe are utilizing technology to enhance the shopping experience and cater to the growing demand for mobile-friendly fashion websites. - **Technology:** The partnership between fashion and technology opens up opportunities for innovative app development and creating tech-enabled fashion accessories. - **Mobile Retail:** The integration of fashion and technology is driving the growth of mobile shopping, leading retailers to invest in mobile-friendly websites and features like 'touch to call'. ## Related on Trend Hunter - [Nostalgic Fashion-Tech Collabs](https://www.trendhunter.com/trends/sandy-liang-and-android.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Dynamic Mobile Fashion Games](https://www.trendhunter.com/trends/fashionverse.md) - [Luxury Spatial Computing Apps](https://www.trendhunter.com/trends/balenciaga-app.md) - [Luxe Fashion House Smartphones](https://www.trendhunter.com/trends/galaxy-z-flip-4.md) - [Fashion Gaming App Collabs](https://www.trendhunter.com/trends/drest-x-jimmy-choo.md) - [Luxury Fashion House Expansions](https://www.trendhunter.com/trends/launch-on-nykaa.md) - [Digital-First Denim Brands](https://www.trendhunter.com/trends/true-religion-2.md) - [Interchangeable Phone Charms](https://www.trendhunter.com/trends/charms-for-the-iphone.md)