# Fashion House Furniture Hermes Launches New Furniture Line at Milan Design Week 2011 By Tracy Wallace | Published 2011-04-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-house-made-furniture-hermes-launches-new-furniture-line-at-milan-de References: [dedeceblog](http://www.dedeceblog.com/2011/04/10/hermes-milan-design-week-2011/) & [usa.hermes](http://usa.hermes.com/p_pippa-folding-armchair_armchair_home_60909_148028_148028_149021_127528_10202_10052_-1?pageIndex=&color_square=&firstLeftCategoryId=148027&nbItem=0&ddkey=CategoryDisplay) Famous French fashion house [Hermes](https://www.trendhunter.com/trends/herms-1) is launching its new [high-end furniture line](https://www.trendhunter.com/trends/olive-ateliers) at the [Salone de Mobile](https://www.trendhunter.com/trends/living-collection) in Milan, Italy. It is the first time in the history of the company that it has made such a venture into the furniture market. Pieces of the line have been designed by renowned designers Enzo Mari, Antonio Citterio, Eric Beneque, Jean-Michel Frank and Denis Montel. In addition to the furniture a partnership with Dedar (an Italian textile manufacturer) a collection of houseware accessories have also been created to adorn walls and floors. New creativity along with the company's signature style of luxury and elegance. The design ingenuity used for the new line is the epitome of quality. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 70% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Fashion House Diversification:** Luxury fashion houses are exploring product diversification in order to expand their customer base and tap into new markets. - **High-end Furniture Design:** There's growing interest in luxurious and unique furniture pieces, designed by renowned designers and crafted using high-quality materials. - **Luxury Homeware Accessories:** High-end homeware accessories are becoming increasingly popular among consumers who seek to add a touch of luxury and sophistication to their homes. ### Sectors Adopting This - **Fashion Industry:** Fashion brands can diversify their offerings by exploring furniture and homeware products to tap into new markets. - **Furniture Industry:** Furniture companies can focus on developing high-end and unique pieces designed by well-known designers to appeal to luxury-seeking consumers. - **Homeware Industry:** Homeware companies can explore premium accessories collaborations with high-end fashion brands to offer unique and luxurious home decor products. ## Related on Trend Hunter - [Caged Luxury Homeware Collections](https://www.trendhunter.com/trends/luxury-homeware-collection.md) - [Luxurious Modern Home Collections](https://www.trendhunter.com/trends/furla.md) - [Inaugural Luxury Furniture Brands](https://www.trendhunter.com/trends/karl-lagerfelds-namesake-brand.md) - [Expanding Furniture Collections](https://www.trendhunter.com/trends/fendi-casa1.md) - [Inaugural Stylish Furniture Collections](https://www.trendhunter.com/trends/stylish-furniture-collection.md) - [Luxury Hotel Furniture Lines](https://www.trendhunter.com/trends/aman.md) - [Furniture Design Resurrections](https://www.trendhunter.com/trends/saint-laurent-revives.md) - [Abstracted Furniture Collections](https://www.trendhunter.com/trends/fendi-casa.md) - [Retail Furniture Market Expansions](https://www.trendhunter.com/trends/hm-home.md)