# Icy Minimalist Editorials The Fashion Gone Rogue 'Un Lys Noir' Photoshoot Stars Anu Koski By Meghan Young | Published 2012-04-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-gone-rogue-un-lys-noir References: [fashiongonerogue](http://fashiongonerogue.com/anu-koski-helene-bozzi-fashion-rogue/) & [wix](http://www.wix.com/helenebozzi/wwwwixcomhelenebozzi) Finnish model Anu Koski is constantly being juxtaposed with home decor throughout the Fashion Gone Rogue 'Un Lys Noir' online editorial. It is almost as if Paris-based photographer Helene Bozzi is treating Koski as a piece of home decor herself. Her icy demeanor and porcelain skin does solidify that analogy. Even the [minimalist fashion](https://www.trendhunter.com/trends/nike-x-sacai) draped over her willowy limbs helps to create a static and stoic impression. Styled by James V. Thomas, the Fashion Gone Rogue Un Lys Noir online editorial showcases the designs of such fashion brands as Hakaan, Anthony Vaccarello and Azzedine Alaïa. A [darkly romantic photoshoot](https://www.trendhunter.com/trends/rouge-noir), the [elegant outfits](https://www.trendhunter.com/trends/contemporary-femininity) add a touch of sophistication to each image. The straightened blond locks by hairstylist Shinichi Nakamura and dark lips by makeup artist Aya Watanabe finish off the haunting looks. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 68% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Fashion:** Disruptive innovation opportunities lie in exploring sustainable and eco-friendly materials for minimalist fashion designs. - **Editorial Photography:** Opportunities for disruption exist in leveraging augmented reality and interactive elements to enhance the viewer's engagement with editorial photography. - **Darkly Romantic Aesthetic:** The darkly romantic aesthetic trend can be harnessed by incorporating technological advancements like 3D printing and smart textiles into fashion designs. ### Where This Applies - **Fashion:** In the fashion industry, disruptive innovation can be achieved by embracing circular fashion models and implementing sustainable supply chain practices. - **Photography:** Disruptive innovation opportunities in the photography industry are found in developing AI-powered photo editing tools and virtual reality photography experiences. - **Beauty:** The beauty industry can tap into the darkly romantic aesthetic trend by creating innovative makeup products and services that cater to bold and dramatic looks. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Winter-Ready Minimal Apparel](https://www.trendhunter.com/trends/axel-arigato-2.md)