# Gritty Cowgirl Editorials The Fashion Gone Rogue 'The Way West' Photoshoot Stars Zana Dandy By Meghan Young | Published 2014-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-gone-rogue-the-way-west References: [fashiongonerogue](http://www.fashiongonerogue.com/fgr-exclusive-zana-dandy-tim-ashton-way-west/) & [timashtonphotography](http://www.timashtonphotography.com/) The cowgirl look is embraced as it should be in the Fashion Gone Rogue 'The Way West' online editorial. Tough and gritty, this is not a woman anyone would want to mess with. It is a hard job wrangling cows and chasing gun-slinging bad guys. These looks do such a job description justice while also maintaing a sexy femininity along the way. The Fashion Gone Rogue 'The Way West' online editorial was shot in studio by photographer Tim Ashton. It stars model Zana Dandy, who poses against a stark white backdrop, which is a refreshing change from ranches and open fields. She is clad in fringe, [leather chaps](https://www.trendhunter.com/trends/frye-x-aurate) and [ten gallon hats](https://www.trendhunter.com/trends/hello-kitty-howdy-partner) from the likes of [Gucci](https://www.trendhunter.com/trends/springsummer-2024), Emporio Armani and Kaylene Milner. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 58% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Cowgirl Fashion:** Disruptive innovation opportunities in cowgirl fashion include sustainable and cruelty-free materials, modern interpretations of traditional cowgirl attire, and personalized customization options. - **Edgy Western Editorials:** Disruptive innovation opportunities in edgy western editorials include incorporating diverse models, exploring gender-neutral themes, and incorporating technology for interactive digital experiences. - **Studio Fashion Photography:** Disruptive innovation opportunities in studio fashion photography include experimenting with unconventional backdrops, combining fashion with fine art techniques, and utilizing augmented reality for virtual try-ons. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunities in the fashion industry include eco-friendly manufacturing processes, data-driven fashion design, and inclusive sizing options. - **Photography:** Disruptive innovation opportunities in the photography industry include drone photography for unique perspectives, AI-powered post-processing software, and virtual photo studios for remote shoots. - **Digital Media:** Disruptive innovation opportunities in the digital media industry include interactive online editorials, personalized content recommendations, and immersive virtual reality fashion experiences. ## Related on Trend Hunter - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Feminine Western Fragrances](https://www.trendhunter.com/trends/cowgirl-grass.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Chromatic Cowgirl-Inspired Nail Products](https://www.trendhunter.com/trends/wild-west-chrome-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md)