# Luxe Overcoat Editorials The Fashion Gone Rogue 'The Big Chill' Photoshoot Stars Emma Skov By Meghan Young | Published 2013-12-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-gone-rogue-the-big-chill References: [fashiongonerogue](http://www.fashiongonerogue.com/emma-skov-iakovos-kalaitzakis-big-chill-fashion-rogue/) & [iakovos](http://www.iakovos.co.uk/) The Fashion Gone Rogue 'The Big Chill' online editorial will get women ready for the onset of winter as cold winds blow through, snow falls and icy days prevail. It does so through a showcasing of some of the [finest overcoats on the market](https://www.trendhunter.com/trends/fall-and-winter-line) today. From jewel-toned numbers to [fur-capped sleeves](https://www.trendhunter.com/trends/ducies-fw25-collection) and [fluffy pink designs](https://www.trendhunter.com/trends/scarf-coat), there is a jacket for any girl. Shot by United Kingdom-based photographer Iakovos Kalaitzakis, the Fashion Gone Rogue 'The Big Chill' editorial stars model Emma Skov. The blonde beauty was outfitted by stylist Alton Hetariki, who chose a range of tailored pieces from the likes of Jil Sander, Christian Dior, Marni and more. The looks were perfected with a Grace Kelly-style coid by hair stylist Barie Griffith and a flawless face by makeup artist Ernesto Montenovo. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 72% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Winter Overcoat Trends:** Disruptive innovation opportunity: Designing overcoats with unique materials and patterns to cater to the winter fashion market. - **Jewel-toned Fashion:** Disruptive innovation opportunity: Creating sustainable alternatives to traditional dyeing techniques to offer vibrant jewel-toned jackets without the environmental impact. - **Fluffy Pink Designs:** Disruptive innovation opportunity: Experimenting with new textiles and techniques to produce lightweight, cozy and eco-friendly pink overcoats for fashion-conscious consumers. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Incorporating advanced AI technologies to personalize the online shopping experience and suggest overcoat styles based on customer preferences. - **Textile Manufacturing:** Disruptive innovation opportunity: Investing in research and development to create sustainable, biodegradable materials for overcoat production and contribute to a more eco-friendly fashion industry. - **Beauty and Makeup:** Disruptive innovation opportunity: Collaborating with fashion brands to create makeup looks that complement specific overcoat designs and inspire complete winter fashion ensembles. ## Related on Trend Hunter - [Elevated Cashmere Wool Coats](https://www.trendhunter.com/trends/cashmere-wool-coats.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Fashion-Forward Layering Lines](https://www.trendhunter.com/trends/shein-layering-lines.md) - [Cozy Scarf Coats](https://www.trendhunter.com/trends/scarf-coat.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)