# Modern Milky Fashion The Fashion Gone Rogue 'Statue White' Stars Yulia Lobova By Meghan Young | Published 2013-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-gone-rogue-statue-white References: [fashiongonerogue](http://fashiongonerogue.com/yulia-lobova-emily-laye-statue-blanc-fashion-rogue/) & [emilylaye](http://www.emilylaye.com/) The Fashion Gone Rogue 'Statue White' online editorial imbues the majestic qualities found in its surroundings into the [casual chic outfits](https://www.trendhunter.com/trends/modeloffduty-essentials) being showcased. At first glance, a person might scoff at the idea of labelling the ensembles anything other than pure elegance. But upon closer inspection, it becomes more than clear that there is a [sporty feel](https://www.trendhunter.com/trends/y3-fw25-tennis) to them. Starring model Yulia Lobova, the Fashion Gone Rogue 'Statue White' online editorial was shot by photographer Emily Laye. It beautifully puts on display the [contemporary designs](https://www.trendhunter.com/trends/contemporary-femininity) of Hope, Back, Cheap Monday and Maria Nordström, all of which were styled by Anna Granstrand. From trenches and sweatpants to tie-dyed tees and dress shoes, the pairings are quite inspired. Hair and makeup artist Emelie Magnusson perfected the minimalist looks. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 64% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Casual Chic:** Disruptive innovation opportunities in the fashion industry to create casual chic clothing that combines elegance with a sporty feel. - **Contemporary Designs:** Disruptive innovation opportunities in the fashion industry by incorporating contemporary designs into different types of clothing, such as trenches and sweatpants. - **Minimalist Looks:** Disruptive innovation opportunities in the beauty industry to develop minimalist hair and makeup styles that complement casual chic outfits. ### Who This Affects Most - **Fashion:** Fashion industry has an opportunity to embrace casual chic outfits with a sporty twist. - **Beauty:** Beauty industry can explore minimalist hair and makeup styles to complement contemporary fashion designs. - **Retail:** Retail industry can capitalize on the demand for casual chic clothing, offering a wide selection of contemporary designs. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md)