# Moody Summer Fashion The Fashion Gone Rogue 'Shades of Midnight' Editorial Stars Li Wei By Meghan Young | Published 2013-05-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-gone-rogue-shades-of-midnight References: [fashiongonerogue](http://fashiongonerogue.com/li-wei-zhang-jingna-shades-of-midnight-fashion-rogue/) & [zhangjingna](http://www.zhangjingna.com/) The Fashion Gone Rogue 'Shades of Midnight' online editorial is strangely moody considering that it showcases a slew of [summer fashion](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection). Yet just because the season is known for its sunshine and smiles doesn't mean it always calls for such an attitude. In fact, at night, a dark and mysterious mood might be more appropriate. Shot by photographer Zhang Jingna, the Fashion Gone Rogue 'Shades of Midnight' online editorial stars model Li Wei. Staring sullenly at the camera, she brings a touch of edge to the otherwise light and [colorful dresses](https://www.trendhunter.com/trends/alessandra-rich) she is clad in. Outfitted by stylist Michael Tucker, the [Chinese beauty](https://www.trendhunter.com/trends/chinese-golden-age-models) is covered in designs from the likes of Prada, Gucci and Herve Leger by Max Azria. Makeup artist Fumiaki Nakagawa and hairstylist Shinya Nakagawa completed the looks. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Moody Fashion:** Discovering the popularity of moody and dark fashion aesthetic for summer. - **Contrasting Moods:** Exploring the trend of juxtaposing light and colorful fashion with a dark and mysterious attitude. - **Nighttime Chic:** Unveiling the allure of fashion that is appropriate for the nighttime, featuring dark and edgy elements. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to explore new aesthetics and styles for summer collections. - **Photography:** Providing photographers with the chance to experiment with contrasting moods and lighting techniques. - **Beauty:** Opportunities for makeup artists and hairstylists to create stunning looks that blend light and dark elements. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)