# Stormy Rooftop Photoshoots Fashion Gone Rogue 'Rain in the Dust' Stars Leomie Anderson By Meghan Young | Published 2012-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-gone-rogue-rain-in-the-dust References: [fashiongonerogue](http://fashiongonerogue.com/leomie-anderson-saty-pratha-fashion-rogue/) & [satyandpratha](http://satyandpratha.com/) The Fashion Gone Rogue 'Rain in the Dust' online editorial was shot by London-based photography duo Saty Namvar and Pratha Samyrajah. Set on a typical cloudy London day, the photoshoot stars model Leomie Anderson. The British beauty was styled by another talented duo, Naz di Nicola and Kusi Kubi. They outfitted her in a 70s-inspired wardrobe of eclectic prints and elegant dresses from the labels such as M by Missoni, Nanette Lepore and Bora Aksu for Leomie. Being shot on a rooftop with what appears to be an impending storm looming on the horizon gives Fashion Gone Rogue 'Rain in the Dust' online editorial readers a bit of anxiety. Rain might not be harmful to the person, but the damage a torrential pour can do to the clothing is what will cause the hyperventilation. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 96% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Rooftop Fashion Photography:** Opportunity for fashion brands to showcase their collections in unique and eye-catching ways, creating a distinctive visual identity. - **Weather-inspired Fashion:** Opportunity for fashion designers to incorporate weather patterns and natural elements into their garments, creating a unique and eco-friendly brand identity. - **Sustainability in Fashion:** Opportunity for fashion brands to pursue sustainable and eco-friendly practices in the production and promotion of their collections, appealing to environmentally-conscious consumers. ### Who This Affects Most - **Fashion and Apparel:** Innovative and experimental fashion photoshoots that incorporate elements of nature and weather patterns can attract and engage audiences in the competitive fashion industry. - **Photography and Video Production:** Rooftop fashion photography and videography can capture unique visuals and establish a distinct brand identity, providing potential opportunities for creative and innovative production companies. - **Environmental Sustainability:** The incorporation of eco-friendly practices in the fashion industry can lead to more sustainable and responsible business models, creating opportunities for eco-conscious entrepreneurs and investors. ## Related on Trend Hunter - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md) - [Branded Rain-Themed Installations](https://www.trendhunter.com/trends/rain-experience.md) - [Playful Alpine Capsules](https://www.trendhunter.com/trends/martine-rose-and-napapijri.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Collaborative Spring Fashion](https://www.trendhunter.com/trends/martine-rose-x-napapijri.md)