# Rosy Car Editorials The Fashion Gone Rogue 'Pink Lady' Photoshoot Stars Julija Step By Meghan Young | Published 2014-06-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-gone-rogue-pink-lady References: [fashiongonerogue](http://www.fashiongonerogue.com/fgr-exclusive-julija-step-frederic-pinet-pink-lady/) & [fredericpinet](http://fredericpinet.com/) The [back seat of the car](https://www.trendhunter.com/trends/audi-car-couture) is not considered the most romantic place in the world, yet the Fashion Gone Rogue 'Pink Lady' online editorial begs to differ. It brings a feminine and whimsical feel by way of soft lighting, moody expressions and, of course, a slew of [pastel fashion](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025). From frilly pink dresses to [lacy pink bras](https://www.trendhunter.com/trends/for-love-and-lemons-1) and sequinned pink skirts, it is no wonder why the model is dubbed 'The Pink Lady.' The Fashion Gone Rogue 'Pink Lady' online editorial was shot by photographer Frederic Pinet. It stars model Julija Step. The brunette beauty was styled by Kusum Lynn, who pulled pieces from the likes of Versace, Isabel Marant and Balenciaga. The looks were perfected by hair stylist Amy Farid and makeup artist Yumi. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 76% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Soft Lighting:** Opportunity for innovative lighting solutions that create a feminine and whimsical atmosphere in various industries. - **Pastel Fashion:** Potential for disruptive innovation in the fashion industry by incorporating more pastel colors and designs into mainstream clothing lines. - **Online Editorials:** Opportunity to revolutionize the editorial industry by creating immersive online experiences that engage viewers. ### Who This Affects Most - **Photography:** Innovations in lighting techniques can enhance the overall quality and aesthetics of photographs in various genres, including fashion and portraits. - **Fashion:** Fashion brands can explore incorporating more pastel colors and designs into their collections to cater to consumers seeking a softer, more whimsical aesthetic. - **Media and Publishing:** Digital platforms can disrupt the traditional editorial format by offering immersive online experiences that captivate readers with stunning visuals and engaging storytelling. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Custom Pink Luxury Cars](https://www.trendhunter.com/trends/pink-luxury-car.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Delicate Strawberry Print Bikinis](https://www.trendhunter.com/trends/pink-by-frankies-bikinis.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Pink-Themed Handbag Collections](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra.md)