# Lazy Grey Day Photography The Fashion Gone Rogue 'Novosibirsk' Editorial Stars Hannare Blaauboer By Meghan Young | Published 2013-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-gone-rogue-novosibirsk References: [fashiongonerogue](http://fashiongonerogue.com/hannere-blaauboer-anne-combaz-novosibirsk-fashion-rogue/) & [beta.annecombaz](http://beta.annecombaz.com/index.php) On a grey day, there is nothing better than staying in bed late and then taking a solitary stroll through the neighborhood as model Hannare Blaauboer appears to do in the Fashion Gone Rogue 'Novosibirsk' online editorial. Granted, the day could very well have been sunny, but the [grayscale filter](https://www.trendhunter.com/trends/wave-prophecy-ls) masks that. Nevertheless, the subdued mood points to otherwise. The Fashion Gone Rogue 'Novosibirsk' online editorial was shot by photographer Anne Combaz. The blonde beauty was outfitted by stylist Patrycja Matysiak, who was inspired by [teenage style in Soviet era Russia](https://www.trendhunter.com/trends/studio-nicholson-fw25) when putting the wardrobe together. The photoshoot showcases the designs of such labels as Yohji Yamamoto, Yasmine Eslami and Killiwatch. The relaxed looks were perfected by makeup artist Aya Fujita and hair stylist Noha Oshima ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 97% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Soviet Era Inspired Fashion:** Opportunity for fashion brands to create collections inspired by Soviet era fashion. - **Grayscale Filtered Photography:** Creation of photography services that specialize in adding filters to create a specific mood. - **Relaxed Looks:** Opportunity for brands to focus on creating comfortable clothing and accessories for casual days. ### Industries Being Reshaped - **Fashion:** Industry professionals can draw inspiration from Soviet fashion and create lines that are a throwback to that time. - **Photography:** Enterprising photographers can create filter-centered portfolios and services for niche clientele. - **Beauty:** Expansion of relaxed looks to the beauty industry with product offerings in the form of makeup and skincare. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md) - [Dainty Floral Loungewear](https://www.trendhunter.com/trends/floral-loungewear.md) - [All-Grey Holiday Residences](https://www.trendhunter.com/trends/grey-house.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Muted Neutral Earthy Sneakers](https://www.trendhunter.com/trends/grey-days-colorway.md) - [Greyscale Lifestyle Sneaker Packs](https://www.trendhunter.com/trends/grey-day-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)