# Serene City Shoots The Fashion Gone Rogue Miao Editorial Features Femininely Ornate Fashion By Meghan Young | Published 2012-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-gone-rogue-miao References: [fashiongonerogue](http://fashiongonerogue.com/miao-bin-si-kathrin-muellerheffter-fashion-rogue/) & [mueller-heffter.de](http://www.mueller-heffter.de/home/) The Fashion Gone Rogue Miao online editorial is surprisingly shot in New York City. An urban setting known for its energy and sleepless nights, model Miao Bin Si has somehow found a serene corner to shine in. This photo shoot specifically takes place in New York’s Chinatown. The gritty area contrasts nicely with Si’s femininely ornate outfits. Shot by Katrin Mueller-Heffter, the Fashion Gone Rogue Miao online editorial was styled by Fay Leshner. She chose a range of sophisticated and [whimsical ladylike looks](https://www.trendhunter.com/trends/wild-rose-sparrow) that complement both the backdrop and Si’s calm composure. The outfits, which were pulled from the likes of Diane von Furstenberg, Anna Sui and Thierry Mugler, are further contrasted by relaxed hair and barely there makeup by Andreas Schoenagel. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 81% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Urban Serenity:** Opportunity for fashion brands to showcase how their ornate and sophisticated looks can be worn in urban settings, creating a disruptive innovation in the fashion industry. - **Contrasting Elements:** Incorporating contrasting elements in fashion shoots, such as gritty urban backdrops with feminine outfits, presents an opportunity for disruptive innovation in the fashion industry. - **Barely There Makeup:** The trend of using barely there makeup in fashion shoots, paired with whimsical and sophisticated outfits, presents an opportunity for disruptive innovation in the beauty industry. ### Who This Affects Most - **Fashion:** The fashion industry can incorporate urban settings and ornate outfits to create innovative fashion styles for consumers. - **Beauty:** The beauty industry can utilize the trend of barely there makeup to develop new, natural-looking products that appeal to consumers. - **Photography:** Incorporating contrasting elements in fashion shoots presents an opportunity for disruptive innovation in photography, as new and unexpected styles emerge. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Soft Modernist-Inspired Retail Interiors](https://www.trendhunter.com/trends/miami-design-district.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)