# Windswept City Captures The Fashion Gone Rogue 'La Femme Fatale' Editorial Stars Jennifer Gilmore By Meghan Young | Published 2012-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-gone-rogue-la-femme-fatale References: [fashiongonerogue](http://fashiongonerogue.com/jennifer-gilmore-tim-ashton-fashion-rogue/) & [timashtonphoto.tumblr](http://timashtonphoto.tumblr.com/) The Fashion Gone Rogue 'La Femme Fatale' online editorial follows model Jennifer Gilmore as she wanders around her neighborhood in [casual chic outfits](https://www.trendhunter.com/trends/knys-fall-2025). As though redefining the concept behind the traditional "femme fatale," this photo shoot is not overtly sexualized, vindictive or edgy. Instead, it is [soft, romantic](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection) and, dare it be said, lovable. The "femme fatale" quality is present in her confident stare and nonchalant attitude. The Fashion Gone Rogue La Femme Fatale editorial was shot by photographer Tim Ashton. Playing up the [season's hottest knits](https://www.trendhunter.com/trends/auteur-studios-fall-2025), the photo shoot was styled by Jess Roberts. The looks were completed with windswept hair by Luke Davis and barely-there makeup by Peter Beard. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 87% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Casual Chic Fashion:** Opportunity to explore and innovate new casual chic fashion designs and styles for modern women. - **Soft and Romantic Aesthetic:** Disruptive innovation opportunity to create alternative aesthetic approaches that deviate from traditional sensual and edgy concepts. - **Confident and Nonchalant Attitude:** Opportunity to develop marketing and branding strategies that promote confidence and nonchalant attitudes in women's fashion. ### Sectors Adopting This - **Fashion:** Fashion industry can capitalize on the growing demand for casual chic designs and incorporate a soft and romantic aesthetic. - **Photography:** Photography industry can explore different styling approaches to capture the confident and nonchalant attitudes of models. - **Beauty:** Beauty industry can provide trendsetting makeup and hairstyle options that enhance the windswept and barely-there appearance. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)