# Chic Boyish Fashion The Fashion Gone Rogue 'It's a Boy Thing' Editorial Stars Ashley Perich By Meghan Young | Published 2012-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-gone-rogue-its-a-boy-thing References: [fashiongonerogue](http://fashiongonerogue.com/ashley-perich-beth-studenberg-its-a-boy-thing-fashion-rogue/) & [bethstudenberg](http://www.bethstudenberg.com/) The Fashion Gone Rogue 'It's a Boy Thing' online editorial is adorably fun and lighthearted. As though fully embracing her boyish side, model Ashley Perich strikes energetic poses that do justice to the [androgynous outfits](https://www.trendhunter.com/trends/shapes-we-take) without overshadowing her own [natural femininity](https://www.trendhunter.com/trends/songs-of-siren). By expressing both, she is able to truly capture the chicness of each [casual ensemble](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). Lensed by photographer Beth Studenberg, the Fashion Gone Rogue 'It's a Boy Thing' online editorial was shot in studio against a white backdrop. The blonde beauty was styled by Shanna Nicole and Elissa Aimee in low-key youthful pieces from such labels as Burberry Brit, Michael Kors and Carlos Miele. A touch of glam is achieved thanks to hairstylist Yesenia Vargas and makeup artist Daniel P. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 79% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Gender-fluid Fashion:** Businesses can explore opportunities in creating fashion lines that break the traditional gender roles and cater to the growing demand for gender-fluid clothing. - **Androgynous Styling:** Brands can experiment with androgynous styling techniques to create versatile fashion options that blur the lines between masculine and feminine aesthetics. - **Lighthearted Fashion Editorials:** There is a potential for fashion businesses to capitalize on the popularity of lighthearted fashion editorials that showcase playful and fun fashion concepts. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can leverage these trends to offer a wider range of gender-inclusive and androgynous fashion choices. - **Beauty and Cosmetics:** Beauty and cosmetics brands can align their products with androgynous fashion by promoting gender-neutral beauty and grooming routines. - **Marketing and Advertising:** In the marketing and advertising industry, agencies can explore creative campaigns that celebrate gender diversity and challenge traditional fashion norms. ## Related on Trend Hunter - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)