# 60s Film Noir Shoots The Fashion Gone Rogue 'Glam Factor' Editorial is Dramatically Retro By Meghan Young | Published 2012-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-gone-rogue-glam-factor References: [fashiongonerogue](http://fashiongonerogue.com/paisha-hugo-arturi-fashion-rogue/) & [hugoarturi](http://hugoarturi.com/) The Fashion Gone Rogue 'Glam Factor' online editorial is at once simple and dramatic. A basic studio shoot, it is all about the model and her beauty looks. At the same time, the shots have a film noir quality that gives them a theatrical appeal; dark and elegant, the photo shoot is completely arresting. Shot by Madrid-born, New York-based photographer Hugo Arturi, the Fashion Gone Rogue Glam Factor online editorial is also inspired by the sixties. The big, Brigitte Bardot hair and seductive cat eyes are hugely reminiscent of that era. Starring model Paisha, who was styled by Krisana Sotelo, the photo shoot also features lush furs and sparkling gems. Paisha's hair was done by Shlomi Mor with makeup by Christine Cherbonnier. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro Fashion:** The popularity of retro fashion in editorials presents opportunities for designers to modernize classic looks and cater to a nostalgia-seeking demographic. - **Film Aesthetic:** The use of film noir aesthetics in modern photography provides a chance for photographers and filmmakers to explore new ways of telling stories and creating visual art. - **Sixties Style:** The resurgence of sixties-inspired fashion and beauty opens up opportunities for beauty and fashion brands to create products that cater to the tastes of consumers seeking a vintage-style aesthetic. ### Sectors Adopting This - **Fashion Industry:** The retro fashion trend creates opportunities for the fashion industry to capitalize on the nostalgia-seeking demographic by creating modern twists on classic looks. - **Photography and Filmmaking Industry:** The use of film noir aesthetics and sixties style in modern photography provides an opportunity for photographers and filmmakers to experiment with storytelling and visual art. - **Beauty Products Industry:** The resurgence of sixties-inspired beauty creates opportunities for beauty brands to create products that appeal to consumers seeking a vintage-style aesthetic. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)