# Small Town Editorials The Fashion Gone Rogue 'Down the Road' Photoshoot Stars Courtney Eaton By Meghan Young | Published 2013-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-gone-rogue-down-the-road References: [fashiongonerogue](http://fashiongonerogue.com/courtney-eaton-stef-king-down-the-road-fashion-rogue/) & [stefking.au](http://www.stefking.com.au/) Shot on location in the picturesque landscape of Australia’s Swan Valley, the Fashion Gone Rogue 'Down the Road' editorial stars model and actress Courtney Eaton. It is only natural that it takes place in a small town down under considering that she not only hails from Bunbury, Australia, she just wrapped up filming 'Mad Max: Fury Road.' Nevertheless, the Fashion Gone Rogue 'Down the Road' editorial captures her sweeter side. Posing in front of [photographer Stef King's lens](https://www.trendhunter.com/trends/alessandro-micheles), she keeps it romantically natural in the likes of Ellery, Y’s by Yohji Yamamoto and Ann Demeulemeester. Of course, she had help from stylist Chloe Christos. Beauty artist Kinga Markovic finished the looks with [relaxed hair and makeup](https://www.trendhunter.com/trends/modeloffduty-essentials). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 79% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Small Town Fashion:** Opportunity to tap into the nostalgic charm and unique style of small town fashion for a fresh, authentic aesthetic. - **Model and Actress Crossovers:** Exploration of the growing trend of models transitioning into acting and leveraging their combined influence in both industries. - **Romantic Natural Makeup:** Demand for subtle, romantic makeup looks that enhance natural beauty and evoke a sense of effortless glamour. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate small town aesthetics into their collections for a unique and relatable appeal to consumers. - **Entertainment:** Opportunity for film and television industries to capitalize on the success and influence of models turning towards acting. - **Beauty:** Beauty brands can develop products and techniques to achieve the popular romantic natural makeup look favored by consumers. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md)