# Gamified Shopping Apps This Fashion Game Tests Players' Style Knowledge While They Shop By Charlotte Joyce Kidd | Published 2015-09-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-game References: [businesswire](http://www.businesswire.com/news/home/20150918005066/en/ Fashionistas-Influencers-Play-Shop-Share-Free-Game) & [katesfashioniq](http://katesfashioniq.com/downloads/?id=1001) This fashion game app tests users' knowledge of labels, designers and more and lets them apply their new-found style awareness to actual shopping in the same place. Kate's Fashion IQ is an app that has two components -- a fashion game where players compete for points, jewels and gems and a [shopping service](https://www.trendhunter.com/trends/beamble) that offers options for every woman's sense of style and budget. The fashion game section features knowledge-challenging distractions like 'Price it to Win,' '[Name it to Win](https://www.trendhunter.com/trends/product-guesser)' and 'Designer Jumble.' The shopping section of the app offers a curated selection of 84 new items each week, including shoes, clothes and accessories. Users can purchase style finds directly from the retailers' sites through the fashion game app. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 14% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Gamified Shopping:** Apps that incorporate gamification techniques to create a more engaging shopping experience. - **Fashion Knowledge Testing:** Mobile apps that challenge users' fashion knowledge through games and quizzes. - **In-app Purchases:** Shopping apps that allow users to purchase items directly within the app interface. ### Industries Being Reshaped - **Fashion Retail:** Retailers can incorporate gamified shopping apps to attract and engage shoppers in a new way. - **Mobile App Development:** Creating fashion game apps that offer a unique user experience is an opportunity for app developers to get creative. - **E-commerce:** In-app purchases could provide an innovative new angle for e-commerce platforms seeking to expand their mobile presence. ## Related on Trend Hunter - [Fashion Gaming App-Updates](https://www.trendhunter.com/trends/fashion-gaming-app-drest.md) - [Dynamic Mobile Fashion Games](https://www.trendhunter.com/trends/fashionverse.md) - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md) - [Fashion Styling Games](https://www.trendhunter.com/trends/bellemint.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Fashion Gaming App Collabs](https://www.trendhunter.com/trends/drest-x-jimmy-choo.md) - [AI-Powered Wardrobe Management Apps](https://www.trendhunter.com/trends/closetiq.md) - [Fashion AI Platforms](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md)