# Fashion Typography Yvette Yang Creates Couture Alphabet By TopDog | Published 2010-01-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-font References: [dezeen](http://www.dezeen.com/2010/01/12/fashion-font-by-yvette-yang/) & [nmyv](http://www.nmyv.com/projectsyv/2009-fw/) Very clever and fashionably trendy Dutch designer and graphic artist Yvette Yang, creates a couture alphabet that represents relevant [semi-annual fashion trends](https://www.trendhunter.com/trends/auteur-studios-fall-2025). If you look close enough (and are fashion savvy), you should be able to recognize the fashion era represented by her Fashion Font typeface. Yvette Yang, a master student from St. Joost in the Netherlands, collected the pieces for her [collage-style font](https://www.trendhunter.com/trends/cheetos-other-hand-font) from fashion-based lookbooks and magazines. **Implications** - Yvette Yang was inspired to create a fashionista alphabet because of the idea that just like letters, [clothing and accessories](https://www.trendhunter.com/trends/graphpaper-yoke) each have their own specific shapes. Yang's favorite letters that she created are M and V, which both feature some awesome high heels. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 39% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Couture Alphabet:** Disruptive innovation opportunity: Creating custom fonts and typography that reflect specific industries or themes for marketing and branding purposes. - **Fashion Era Representation:** Disruptive innovation opportunity: Developing technology or software that can analyze fashion trends and accurately classify them according to specific time periods. - **Collage-style Typography:** Disruptive innovation opportunity: Designing digital tools or applications that enable users to create unique typography by collaging images and elements related to a specific theme. ### Industries Being Reshaped - **Graphic Design:** Disruptive innovation opportunity: Offering software or platforms that simplify the process of creating custom fonts and unique typography. - **Fashion Publishing:** Disruptive innovation opportunity: Develop new tools or technologies that automate the collection and analysis of fashion trends from lookbooks and magazines. - **Digital Marketing:** Disruptive innovation opportunity: Creating innovative ways to incorporate collage-style typography into online advertisements and campaigns for enhanced visual impact. ## Related on Trend Hunter - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Toddler-Focused Typography Books](https://www.trendhunter.com/trends/my-first-book-of-fancy-letters.md) - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Instant Noodle-Crafted Fonts](https://www.trendhunter.com/trends/times-new-ramen.md) - [Limited Art Apparel Collections](https://www.trendhunter.com/trends/autotype.md) - [Bright Showroom Research Libraries](https://www.trendhunter.com/trends/vowels.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md)