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# Flower-Covered Cars
Floral Fiat 500s for Fashion Week

By Cowbag | Published 2008-09-04 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-flower-cars-police-ban-flower-cars-from-road
References: [dezeen](http://www.dezeen.com/2008/04/19/flower-cars-in-milan/#more-11689)

For Milan Fashion Week 2008, the [Flower Council of Holland](https://www.trendhunter.com/trends/cj-hendrys-flower-market) commissioned designers Arne Quinze, [Studio Job](https://www.trendhunter.com/trends/cecil-wright), Arik Levy, Karim Rashid and Fredrikson Stallard to make real floral corsages for a fleet of Fiat 500’s. The fleet of ‘flower cars’ would then will be offering rides around Zona Tortona.

The flowers looked amazing on the cars but not all went smoothly; the police banned the cars from driving around.

A spokesman for the [Dutch Flower Council](https://www.trendhunter.com/trends/passenger-princess-day), said, “It’s a shame that we’ve been grounded, but even if the cars don’t move, they’re still fantastic to look at – it’s not every day you get the chance to see a Fiat 500 covered in 1,000 pink chrysanthemums.”

Well yes you can - Cow got there first with the awesome yellow Chevrolet pictures, over two years ago.

Maybe there really is no such thing as a new idea? These images show how fantastic the cars looked, it is just a real shame (for them) that they could not have driven about. If they could have, it would have brought this stunt to life rather than just being another photo story.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 38% | Activity: 3% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Flower-covered Vehicles:** There is an opportunity to explore the use of real floral decorations on vehicles for promotional events, weddings or other special occasions.
- **Eco-friendly Car Decorations:** Eco-friendly decorations such as plant-based materials or reusable floral arrangements can reduce waste in the event decoration industry.
- **Temporary Advertising Displays:** Using temporary floral decorations for vehicles can be a unique way to advertise businesses, products or events.

### Who This Affects Most

- **Event Decoration:** Event decoration industry can explore the use of floral decorations on vehicles for special occasions.
- **Automotive:** Automotive industry can explore the use of plant-based materials or other eco-friendly decorations for cars.
- **Advertising:** Advertising industry can explore the use of temporary floral decorations on vehicles as a unique way to promote products, businesses or events.

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