# New Media Fashion Films JN Motion Showcases The Styles Current In Fashion Film Production By leewashington | Published 2011-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-filmmaking References: [jnmotion](http://www.jnmotion.com) & [jnmotion](http://www.jnmotion.com) The fashion filmmaking scene is rapidly developing as fashion brands increasingly use fashion filmmaking agencies to create films that feature their products, catwalk shows and photo shoots. These videos can then be used for promotional purposes or as an artform in their own right. Based across London, Paris and New York, JN Motion is one such video production agency that has recently launched to serve the [fashion and luxury industries](https://www.trendhunter.com/trends/alessandro-micheles) with engaging new-media solutions Their 2011 show reel showcases the styles current in fashion film production and demonstrates the variety of what they can produce, from a promotional video based around the asexual theme of the brand Two Weeks, documenting Jasmine Di Milo’s London Fashion week show, to ‘behind the scenes’ footage of [Reebok](https://www.trendhunter.com/trends/amazon-fashion-europe)’s Helena Christensen shoot by Stephen Klein in New York. As the fashion filmmaking medium continues to develop, we will see more films for fashion that push the medium to communicate the brand offering and leave a lasting impression on the viewer. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 68% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Fashion Film Production:** The rise of fashion filmmaking agencies presents an opportunity for new and creative forms of promotional content. - **New-media Solutions:** As brands seek out engaging new-media solutions, there is a growing demand for innovative approaches to fashion marketing through film production. - **Behind-the-scenes Content:** As fashion films continue to develop, brands can produce more behind-the-scenes content that offers a glimpse into the creation and production of their collections and campaigns. ### Sectors Adopting This - **Fashion:** The fashion industry is at the forefront of the trend for fashion film production, seeking out new and innovative ways to market their products and engage with consumers. - **Media and Entertainment:** The rise of fashion filmmaking agencies presents opportunities for media and entertainment companies, such as production houses and talent agencies, to expand their offerings to brands in the fashion industry. - **Luxury Goods:** Luxury brands are increasingly using fashion films to showcase their products and engage with consumers in new and innovative ways, creating opportunities in the luxury goods industry for those who can offer unique film-making solutions. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Fashion-Centric Co-Working Spaces](https://www.trendhunter.com/trends/hollywood-production-center.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md)