# Fashion Film Trend Report Find Out More on the Newest Movement in Couture Marketing By Rebecca Byers | Published 2012-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-film-trend-report References: [trendreports](http://www.trendreports.com/research/fashion-film) Most major fashion brands have shifted their energy to [fashion film advertisements](https://www.trendhunter.com/trends/il-pranzo-campaign), creating short, high-budget video clips starring top models and the latest collection. Often employing esteemed directors, like Sofia Coppola's work for [Dior](https://www.trendhunter.com/trends/dior-new-look), or in [Chanel's](https://www.trendhunter.com/trends/chanel-winter-tale) case, resident creative director Karl Lagerfeld, these films are fanciful, artistic and have a great opportunity to go viral on the web, proving to be the marketing strategy of the moment. Trend Hunter's [Fashion Film Trend Report](http://www.trendreports.com/research/fashion-film) tracks this burgeoning movement in branding and advertising that focuses on connecting with consumers through the use of storytelling. The report includes over 14,000 examples of fashion film market research and 1,482 PRO Trends like *Modern Wanderer*, *Brand-itorials* and *Cavalier Couture*, which provide an analysis of its implications and innovative execution technique. Don't let your brand miss an opportunity to jump on this new advertising and marketing approach. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Fashion Film Advertisements:** Fashion brands are using high-budget, artistic video clips featuring top models to market their latest collection, creating an opportunity for directors and creative technologists to disrupt traditional fashion ad production. - **Storytelling Marketing:** Fashion film branding uses storytelling to engage consumers, creating an opportunity for marketers to capitalize on emotions and creativity to disrupt traditional advertising tactics. - **Viral Marketing Strategy:** Fashion brands' high-budget films have a great opportunity to go viral on social media, creating an opportunity for digital marketing agencies to use social networks to disrupt traditional marketing channels. ### Who This Affects Most - **Fashion Industry:** Fashion brands are leading this trend, creating an opportunity for production companies, directors, writers, and fashion entrepreneurs to produce high-budget films leveraging their respective talents. - **Digital Marketing Industry:** The trend towards storytelling, viral marketing and social media empowers digital marketing agencies to creatively disrupt traditional advertising campaigns. - **Entertainment Industry:** Fanciful, artistic films create an opportunity for entertainment technologists to combine fashion and film, to create new, truly original hybrid forms of entertainment that disrupt traditional modes of storytelling and branding. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Trend Prediction Services](https://www.trendhunter.com/trends/tagwalk.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)