# Eye-Catching Spectacle Branding Fashion Eyeglasses Packaging Appeals to the Peepers to Be Adorned By Amelia Roblin | Published 2013-05-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-eyeglasses-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/04/fashion-eyeglasses-student-project.html) & [section.blog.naver](http://section.blog.naver.com/) A rather direct form of marketing was employed in Fashion Eyeglasses packaging, for the boxes have been made to entice the eyes -- the very part of you that will be accessorized by the product within. Designer Sol Kim of South Korea has developed a range of different cartons to contain the eyewear, each with its own simulating shape, pattern and assortment of colors. Inspired by the [eccentric forms of spectacles](https://www.trendhunter.com/trends/tan-france-collection) over several generations, Kim's renderings are slick and snazzy with some pointed and some rounded lenses. Every box is assembled to suggest two distinctive halves, accommodating the balanced placement of [sunglasses](https://www.trendhunter.com/trends/shinzo-tamura) as they would rest on the bridge of one's nose. Inside and out, Fashion Eyeglasses packaging would excite your peepers. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Eye-catching Packaging:** Designing packaging that catches the eye and creates a memorable experience for customers can increase brand loyalty and differentiate a product in a crowded market. - **Customization:** Offering customized packaging options that allow customers to personalize their purchase can create a more meaningful and memorable experience, leading to increased brand loyalty. - **Innovative Materials:** Exploring and utilizing innovative materials in packaging, such as biodegradable or reusable options, can appeal to environmentally conscious customers and differentiate a brand in the market. ### Industries Being Reshaped - **Retail:** Retailers can explore unique packaging options to create a more memorable customer experience and differentiate their brand in a crowded market. - **Eyewear:** The eyewear industry can leverage innovative and eye-catching packaging designs to increase brand awareness and differentiate their products in a competitive market. - **Sustainability:** The sustainability industry can explore and implement innovative materials and packaging options to reduce waste and appeal to environmentally conscious customers. ## Related on Trend Hunter - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Ultra-Sleek Safety Eyewear](https://www.trendhunter.com/trends/safetyeyeglasses.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)