# Zombeautiful Ads Jeremy Laing's Spring 2010 Campaign Leaves Model Exhausted By Jacqueline Parrish | Published 2009-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-editorial References: [iwantigot.geekigirl](http://iwantigot.geekigirl.com/2009/08/10/jeremy-laing-fall-2009-2010-ad-campaign/) & [style](http://www.style.com/fashionshows/review/S2010RTW-JLAING) As a rule, [monochromatic fashion editorials](https://www.trendhunter.com/trends/black-tag-collection) usually make for very striking and attention-grabbing photography. Understandable, then, why Jeremy Laing chose to go the black and white route for his fall ‘09 to spring ‘10 [ad campaign](https://www.trendhunter.com/trends/alessandro-micheles). The fashion editorial features Canadian Native, model Heather Marks, with [skin the color of porcelain](https://www.trendhunter.com/trends/il-pranzo-campaign), in a pallete of washed out blacks and grays in front of a blaring white background. It looks like her poses were meant to render her haunted and beautiful, but they also create the look of a slightly exhausted zombie. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 50% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Monochromatic Editorial:** Opportunity for disruption with unique visual style or themed campaigns. - **Zombie-inspired Fashion:** Opportunity for designers to inject a unique sense of glamour into undead-themed clothing. - **Porcelain Skin Aesthetic:** Opportunity for skincare, beauty, and makeup brands to market towards the trend of pale, almost translucent skin. ### Industries Being Reshaped - **Fashion Industry:** Opportunity for designers and brands to utilize monochromatic, zombie-inspired, and porcelain skin aesthetics in their marketing and products. - **Beauty Industry:** Opportunity for skincare and makeup brands to market towards the trend of pale, porcelain skin featured in the campaign. - **Entertainment Industry:** Opportunity to incorporate zombie-inspired fashion and aesthetics into movies, TV shows, and other media. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)