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# Virtual Fashion Design Exhibitions
NGV Melbourne Launches a Virtual Tour of Red Kawakubo's Work

By Kalin Ned | Published 2020-03-18 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-design-exhibition
References: [hypebeast](https://hypebeast.com/2020/3/collecting-comme-national-gallery-of-victoria-melbourne-virtual-tour) & [ngv.vic.gov.au](https://www.ngv.vic.gov.au)

This [virtual fashion design exhibition](https://www.trendhunter.com/trends/centennial-exhibition) tour is made available as the world deals with the COVID-19 epidemic, which has forced the cancellation of many events across all categories--from the closure of cultural and educational institutions to the suspension of conferences, bar service, and much more.

The [National Gallery of Victoria](https://www.trendhunter.com/trends/queer-stories), Melbourne is one of several institutions that still attempts "to incite visitorship" but in a safe manner. As a result, the gallery has made virtual tours available. One of them is for a highly regarded fashion design exhibition that explores the work and merit of iconic Japanese fashion designer, Rei Kawakubo, who is known for his [COMME](https://www.trendhunter.com/trends/comme-des-garons-gdragon) des GARÇONS work. The experience traces the origins of the fashion icon and the evolution of his designs. It is called 'Collecting Comme.'

Image Credit: Tom Ross / NGV Melbourne

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 85% | Activity: 82% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional)

## Key Themes

### What's Driving This Trend

- **Virtual Fashion Design Exhibitions:** Opportunity for fashion brands and designers to showcase their collections through immersive virtual experiences.
- **Safe Visitorship:** Potential for museums and galleries to provide virtual tours and experiences as a safe alternative to physical visits.
- **Digitization of Cultural Institutions:** Growing trend of cultural institutions adopting digital platforms to reach wider audiences and preserve artistic content.

### Who This Affects Most

- **Fashion:** Opportunity for fashion brands to collaborate with virtual platforms to create innovative and engaging virtual exhibitions.
- **Museums and Galleries:** Potential for museums and galleries to invest in virtual tour technologies and platforms to enhance visitor experience and widen accessibility.
- **Digital Art and Media:** Emerging industry of creating immersive virtual experiences for cultural institutions, bridging the gap between art and technology.

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- [Textile Fashion Exhibitions](https://www.trendhunter.com/trends/regeneration-fashion-from-the-ground-up.md)
- [Immersive Luxury Exhibits](https://www.trendhunter.com/trends/visionary-journeys.md)
- [Immersive Fashion Exhibitions](https://www.trendhunter.com/trends/centennial-exhibition.md)
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