# Hotel-Based Clothing Deliveries This Hotel Provides Fashion Deliveries Directly to Guest's Rooms By Katherine Pendrill | Published 2015-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-deliveries References: [bustle](http://www.bustle.com/articles/96320-gap-virgin-hotels-offer-fashion-room-service-but-you-have-to-be-in-chicago-to) & [virginhotels](http://virginhotels.com/gap/) [Gap](https://www.trendhunter.com/trends/macys-x-gap-collection) has partnered with [Virgin Hotels](https://www.trendhunter.com/trends/virgin-atlantic-1) to provide fashion deliveries right to your hotel room. Instead of ordering food or extra towels, this unique type of room service will offer the latest Gap styles and accessories. The new room service system makes use of Gap's existing 'Reserve In Store' technology, which currently allows users to place items on hold at Gap retail locations. Guests at participating Virgin Hotels will now be able to use the same system to reserve items online and have them delivered directly to their hotel suite. The app is designed for guests who may need a new garment for a specific occasion, but don't necessarily have the time or opportunity to go shopping. Because Gap specializes in basics and contemporary fashions, the service is ideal for nearly all travelers. Unfortunately the [Gap fashion deliveries](https://www.trendhunter.com/trends/gap-and-den) will only be available at Virgin Hotels in the Chicago area, meaning you will have to head to the Midwest to test out the new service. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 9% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Hotel Fashion Delivery:** The delivery of fashion straight to a hotel guest's room will become more common as traditional retailers team up with hotels. - **Reserve in Store:** Hotels can adopt more in-store reservation systems to offer guests greater convenience in the midst of travel. - **Fashion Retail Integration:** Retail companies can partner with hotels to expand their delivery services and offer convenience to travelers. ### Industries Being Reshaped - **Hospitality:** Hotels can partner with fashion retailers to offer added convenience and luxury to their guests. - **Retail:** Fashion retailers can expand their delivery services and tap into the travel market by partnering with hotels. - **Travel:** Travel companies can partner with traditional retailers to offer added convenience and luxury to their customers. ## Related on Trend Hunter - [Traveler-Targeted Bag Rentals](https://www.trendhunter.com/trends/the-borrow-bag-library.md) - [Festival-Ready Fashion Rentals](https://www.trendhunter.com/trends/the-festival-closet.md) - [Cozy Apparel Collaborations](https://www.trendhunter.com/trends/summer-fridays-2.md) - [Luxury Outwear Programs](https://www.trendhunter.com/trends/modernhaus-soho.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Luxury Hotel Fashion Capsules](https://www.trendhunter.com/trends/the-ritzcarlton-and-late-checkout.md) - [Luxury Fashion-Inspired Hospitality Initiatives](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [On-Demand Skiwear Rentals](https://www.trendhunter.com/trends/skiwear-rentals.md)