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# Disorienting Fashion Shoots
'Fashion & Confusion' by Nancy Lan

By Elsa Blaine | Published 2009-07-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-confusion-nancy-lan
References: [fashionserved](http://www.fashionserved.com/Gallery/Fashion-_amp-Confusion/261209) & [behance.net](http://www.behance.net/nanekisaurus)

Nancy Lan’s aim of ‘Fashion & Confusion’ is to disorient and mystify. The clothing’s [brightly colored and complex fabrics](https://www.trendhunter.com/trends/colorama) are duplicated as the backdrops of the images creating a bewildering effect.

Models in [contorted poses](https://www.trendhunter.com/trends/asos-inspired-by) and the occasional extra limb or body add to the confusion; where does her body start and which parts are actually hers? How many girls are in that picture? I love Nancy Lan’s work, it is [creatively surreal](https://www.trendhunter.com/trends/paranoid-fw25), has a retro feel and I want to see more!

Photos in the gallery above appear with permission from Nancy Lam.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 97% | Activity: 91% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Disorienting Fashion:** Creating fashion shoots that disorient and mystify viewers through the use of complex fabrics and confusing imagery.
- **Surreal Photography:** Using surreal and retro elements in photography to create a unique and eye-catching aesthetic.
- **Body Confusion:** Playing with the idea of body confusion by adding extra limbs or duplicating body parts in fashion photography.

### Where This Applies

- **Fashion Photography:** Opportunity for fashion photographers to experiment with surreal and disorienting imagery to stand out in the industry.
- **Fashion Design:** Fashion designers can create intricate and complex fabric designs to be used as backdrops in fashion shoots, creating a unique and cohesive look.
- **Art Direction:** Art directors can collaborate with photographers and designers to push the boundaries of traditional fashion photography and create visually stunning campaigns.

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- [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)
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- [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md)
