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# Gradated Fashion Installations
COS x Nendo's Fashion Collection Presentation Tells a Story

By Laura McQuarrie | Published 2014-10-01 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-collection-presentation
References: [design-milk](http://design-milk.com/nendo-x-cos-salone-del-mobile-2014-video/) & [cosstores](http://www.cosstores.com/gb)

This [fashion collection presentation](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition) from [COS](https://www.trendhunter.com/trends/cos-2) x [Nendo](https://www.trendhunter.com/trends/nendo-and-daniel-arsham) was put together for the Salone del Mobile 2014 as a celebration of space. The inspiration for the installation began with a single white shirt, and uses a series of metal frames to make it seem as though there have been alterations to the garment and physical space.

The careful placement of the shirts and the open-frame boxes makes it look as though some of the white shirts have been partly submerged in a darker coloring, turning sleeves, hemlines and in some cases, entire shirts black, blue or gray. Although the installation is pretty minimal, it's got a lot of character and as the shirts seem to float through the space, it's easy to see a story unravel.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 9% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Gradated Fashion:** Innovative fashion installations using gradation techniques to create unique storytelling experiences.
- **Minimalist Design:** Using minimalism in installations to create impactful and memorable experiences for fashion collections.
- **Interactive Presentations:** Creating interactive installations that engage the audience and tell a story about the fashion collection being presented.

### Where This Applies

- **Fashion Industry:** Experimentation with new and innovative ways to present and showcase fashion collections can help brands stand out and create an unforgettable experience for their customers.
- **Event Planning Industry:** Creating visually stunning installations like the COS x Nendo exhibit requires a skilled team of event planners and designers who can bring creativity and ingenuity to the table.
- **Interior Design Industry:** The use of metal frames and gradation techniques in the COS x Nendo installation highlights the intersection of fashion and interior design, opening up opportunities for collaboration and innovation between the two industries.

## Related on Trend Hunter

- [All-White Interior Artful Galleries](https://www.trendhunter.com/trends/blank-canvas-1.md)
- [Seasonal Interactive Fashion Installations](https://www.trendhunter.com/trends/washi-paper.md)
- [Immersive Fashion Exhibitions](https://www.trendhunter.com/trends/centennial-exhibition.md)
- [Skewer-Inspired Structural Exhibitions](https://www.trendhunter.com/trends/fold-and-crease-extended.md)
- [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md)
- [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md)
- [Human Connection-Themed Art Installations](https://www.trendhunter.com/trends/satellite-exhibition.md)
- [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md)
- [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md)
