# Unruly Hair Editorials The Fashion Canada 'Hot Coco' Photoshoot Stars a Wintry Coco Rocha By Meghan Young | Published 2012-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-canada-hot-coco References: [fashiongonerogue](http://fashiongonerogue.com/coco-rocha-covers-fashion-canada-winter-2013-issue/) & [fashionmagazine](http://www.fashionmagazine.com/) Once again model Coco Rocha wows the world with her versatility in the Fashion Canada 'Hot Coco' editorial. Adorably and cleverly titled, Rocha may be a hot cup of cocoa, but her demeanor is all kinds of cold in the photoshoot. From the blue tinted light to her exceptionally pale skin, the Canadian beauty embraces a wintry look suitable for the upcoming season. Nevertheless, she does spice things up in front of Gabor Jurina’s lens thanks to her signature quirky stances and fantastic expressions. Despite the [cool colors](https://www.trendhunter.com/trends/jiyongkim-fw25), the [striking fashion](https://www.trendhunter.com/trends/cashmere-wool-coats) showcased throughout the Fashion Canada 'Hot Coco' editorial also heats it up quite a bit. Styled by Zeina Esmail, the looks feature pieces from the likes of Roberto Cavalli, Alexis Bittar and Gucci. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 93% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Versatile Modeling:** Disruptive innovation opportunity: Develop AI-powered modeling platforms that can emulate the versatility and range of models like Coco Rocha. - **Wintry Aesthetic:** Disruptive innovation opportunity: Create sustainable and eco-friendly winter fashion lines that embrace the wintry aesthetic seen in the Fashion Canada 'Hot Coco' editorial. - **Quirky Fashion Photography:** Disruptive innovation opportunity: Introduce augmented reality (AR) technology to fashion photography to enhance the quirky and expressive elements seen in the editorial. ### Industries Being Reshaped - **Fashion Modeling:** Disruptive innovation opportunity: Explore the use of virtual reality (VR) in the fashion modeling industry to offer immersive experiences for clients and consumers. - **Winter Fashion:** Disruptive innovation opportunity: Develop smart textiles and wearable technology for winter fashion to combine functionality with style in line with the wintry aesthetic seen in the editorial. - **Fashion Photography:** Disruptive innovation opportunity: Utilize blockchain technology in fashion photography to ensure copyright protection and authenticate the originality of digital images. ## Related on Trend Hunter - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Supermodel-Backed AI Cards](https://www.trendhunter.com/trends/winnie-harlow-1.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Seasonal Winter Makeup Collections](https://www.trendhunter.com/trends/les-beiges.md) - [Tactical Natural Clothing Collections](https://www.trendhunter.com/trends/snow-goose-by-canada-goose.md)