# Pop Art Fashion Campaigns Retailer Aizone's Ads Brings to Life the Work of Roy Lichtenstein By M | Published 2015-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-campaign References: [fastcodesign](http://www.fastcodesign.com/3051757/sagmeister-walsh-bring-roy-lichtenstein-to-life?partner=rss) & [sagmeisterwalsh](http://www.sagmeisterwalsh.com/) Middle Eastern retailer Aizone recently collaborated with designers Jessica Walsh and Stefan Sagemeister of Sagmeister & Walsh to create this Roy Lichtenstein-inspired fashion campaign advertorial filled with bright hues, contrasting colors and bold looks. The campaign turned Lichtenstein's work into 3D storefront displays compete with over-exaggerated makeup looks, avant-garde ensembles and Lichtenstein's quintessential [dotted painting effect](https://www.trendhunter.com/trends/pointillism). The campaign shows off various items from Aizone's collection including garments and shoes through Lichtenstein's [pop art style](https://www.trendhunter.com/trends/louis-vuitton-octopus). The campaign features poka-dots, cross-hatching, modular figures and complementary colors to bring to life Lichtenstein's popular artwork. The final result is a series of technicolor comic book strip-style ads that entice the viewer through the heavy use of color. In addition to the ads, Sagmeister & Walsh created [stop-motion videos](https://www.trendhunter.com/trends/asos-inspired-by) for several of the products. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Pop Art-inspired Fashion:** There is an opportunity for retailers to tap into the nostalgia trend by creating fashion campaigns that pay tribute to famous pop art artists like Roy Lichtenstein. - **3D Storefront Displays:** Using 3D storefront displays like the ones used in Aizone's campaign can draw customers into stores and create a unique shopping experience. - **Stop-motion Product Videos:** Creating stop-motion product videos, like those made by Sagmeister & Walsh for the Aizone campaign, can be a fun and creative way to showcase products and grab customers' attention. ### Where This Applies - **Fashion Retail:** Fashion retailers can use pop art-inspired campaigns to attract customers and differentiate themselves from competitors. - **Visual Merchandising:** Visual merchandisers can incorporate 3D storefront displays into their displays to create unique and eye-catching presentations. - **Advertising:** Stop-motion videos can be used by advertisers as a creative and engaging way to showcase products and increase brand awareness. ## Related on Trend Hunter - [Pop Art Skateboard Capsules](https://www.trendhunter.com/trends/the-skateroom-1.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Pop Art Creative Collections](https://www.trendhunter.com/trends/kaws-warhol-ut.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [Pop Art Stamp Collections](https://www.trendhunter.com/trends/roy-lichtenstein-stamps.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)