# Digital Fashion Showrooms Diesel’s Hyperoom Introduces a New Fashion Buying Experience By Laura McQuarrie | Published 2020-06-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-buying References: [sourcingjournal](https://sourcingjournal.com/denim/denim-brands/diesel-otb-digital-showroom-hyperoom-obsess-augmented-reality-217828/) The future of fashion is being rapidly reshaped by [virtual fashion events](https://www.trendhunter.com/trends/reinventing-the-runway), computer-generated models and [immersive digital showrooms](https://www.trendhunter.com/trends/centennial-exhibition), as seen in a new 360-degree digital platform and exhibition space called Hyperoom. This new experience from [Diesel](https://www.trendhunter.com/trends/humansized-egg-installation) and parent company OTB was created to streamline the process of taking orders and offer an immersive experience for clients in lieu of in-person interactions. At a time when client exchanges can't be carried out as usual in person, buyers are connected to Hyperoom to view Diesel’s Spring/Summer ’21 collections. In this industrial-inspired virtual space, they are able to appreciate the designs from all angles and also see detailed 2D images and product descriptions. Naturally, there's a space devoted to denim products and buyers are invited to watch videos detailing the fit of each style. Image Credit: Diesel ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 94% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Virtual Fashion Events:** Opportunity for brands to showcase their collections through immersive digital platforms and engage with customers in a virtual setting. - **Computer-generated Models:** Advancement in computer graphics allows for the creation of virtual models, revolutionizing the way fashion is presented and promoted. - **Immersive Digital Showrooms:** Digital platforms like Hyperoom offer a fully immersive experience for buyers, allowing them to view and interact with fashion collections remotely. ### Where This Applies - **Fashion:** Fashion brands can leverage virtual fashion events and immersive digital showrooms to adapt to the changing consumer preferences and stay relevant. - **Technology:** The development of computer-generated models and virtual fashion experiences presents new opportunities for technological innovation in the fashion industry. - **Retail:** Retailers can explore the implementation of immersive digital showrooms as a way to enhance customer experiences and increase sales in the absence of physical stores. ## Related on Trend Hunter - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Hyper-Realistic Digital Exhibitions](https://www.trendhunter.com/trends/hyperrealistic-digital-exhibitions.md) - [Metaverse Tech Stores](https://www.trendhunter.com/trends/dyson-demo-vr.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md)