# Monochrome Cubic Fashion Branding Alli Marie's New Identity is Subtle, Chic and a Litte Retro By Farida Helmy | Published 2014-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-branding References: [designworklife](http://www.designworklife.com/2014/02/28/studio-mpls-alli-marie-identity-and-collateral/) & [studiompls](http://studiompls.com) Keeping it subtle, classy and simple, this new Alli Marie identity is beautifully packaged and works perfectly for fashion branding. Using only three colors is not the norm when it comes to fashion branding, but for this brand of premiere women's footwear it works perfectly, enhancing its look and giving it the ultimate chic and dangerously stylish feel. Designed by [Studio MPLS](https://www.trendhunter.com/trends/ibiza-boutique), the new brand identity, [stationery and packaging project](https://www.trendhunter.com/trends/blanco-1) for Alli Marie is clear, visually appealing and elegant, which is bound to get the label a lot of attention from both the fashion and marketing world. Using a [monochrome and cubic design](https://www.trendhunter.com/trends/black-tag-collection), the label has a branding similar to retro fashion houses, giving it just the right balance between modern and vintage. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Monochrome Design:** The use of monochrome design in fashion branding provides a sleek and sophisticated aesthetic that appeals to modern consumers. - **Minimalist Packaging:** Embracing minimalist packaging can create a sense of elegance and luxury for fashion brands, making their products stand out in a cluttered market. - **Retro-inspired Branding:** Incorporating retro-inspired branding elements adds a unique and nostalgic touch to fashion brands, capturing consumers' attention and creating a sense of authenticity. ### Where This Applies - **Fashion:** Fashion brands can explore monochrome design, minimalist packaging, and retro-inspired branding to differentiate themselves in the industry and attract a wider audience. - **Marketing:** Marketing professionals can leverage the trend of monochrome design, minimalist packaging, and retro-inspired branding to create compelling and visually appealing campaigns for fashion brands. - **Design:** Designers can experiment with monochrome design, minimalist packaging, and retro-inspired branding to craft visually striking and memorable brand identities for fashion labels. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Chic Monochrome Co-Working Spaces](https://www.trendhunter.com/trends/monochrome-coworking-space.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Cooking-Inspired Spice Packaging](https://www.trendhunter.com/trends/alicias-spice-co.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)