# Gothic Cheerleader Editorials Alla Frost Presents a Dark Photoshoot with Elements of Dance By Alla Frost | Published 2013-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-ballet References: [frostphoto](http://www.frostphoto.com/blog/item/54-black-swan-editorial) This dark and edgy Black Swan cheerleader editorial is photographed by Canadian visual artist Alla Frost, and features some of Alla's own fashion designs. Alla makes custom haute couture fashion for advertising, stage shows and photoshoots, and it's always quite eccentric and outrageous. The [dark cheerleader](https://www.trendhunter.com/trends/scary-good-campaign) idea was inspired by the 2013 Super Bowl. Starring Canadian ballerina Victoria Ellingham, these images are full of power, character and emotions. As Beyonce's outfit proved, black was in this Super Bowl! The [Black Swan makeup](https://www.trendhunter.com/trends/urban-decay-x-m3gan) by Delia Lupan is raw and mysterious. The beauty of [classic ballet](https://www.trendhunter.com/trends/gelkinetic-fluent-1) combined with new age coolness is expressive and passionate. Ballet dancers are great artists that transform with music, mood and environment. Ballet and fashion seem to go hand in hand with excellent results. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dark Fashion:** The trend for dark, edgy fashion styles looks set to continue with opportunities for disruptive innovation in materials, design, and customisation. - **High Fashion Photoshoots:** The trend for high fashion photoshoots featuring unique concepts and settings offers opportunities for disruptive innovation in photography, styling, and custom fashion designs. - **Sport-inspired Fashion:** The trend for sport-inspired fashion with a dark edge presents opportunities for disruptive innovation in materials, design, and customisation, particularly in the cheerleading and dance industries. ### Sectors Adopting This - **Fashion Design:** Fashion designers working in the custom haute couture segment have an opportunity to incorporate dark, edgy designs into their collections to appeal to a growing market looking for unique and expressive pieces. - **Photography:** Photographers who specialize in high fashion shoots have an opportunity to incorporate unique and dark concepts into their work, as well as experimenting with new styles and techniques to stand out from the crowd. - **Cheerleading and Dance:** Companies operating in the cheerleading and dance industries have an opportunity to incorporate sport-inspired fashion with a dark edge into their uniforms and outfits, in line with the growing trend for unique and expressive performance wear. ## Related on Trend Hunter - [Ballet-Inspired Altheticwear](https://www.trendhunter.com/trends/en-pointe-collection.md) - [Ballet-Inspired Split-Toe Footwear](https://www.trendhunter.com/trends/air-rift-black-swan.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Sport Makeup Collabs](https://www.trendhunter.com/trends/makeup-partner.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Gothic Style Perforated Footwear](https://www.trendhunter.com/trends/stomp-clog.md)