# Arousal-Detecting Dresses This Piece of High-Tech Fashion at SXSW Turns Transparent By Rahul Kalvapalle | Published 2015-03-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-at-sxsw References: [panelpicker.sxsw](http://panelpicker.sxsw.com/vote/26255) & [studioroosegaarde.net](https://www.studioroosegaarde.net/project/intimacy-2-0/) Intimacy 2.0 is perhaps the best example of eye-catching and thought-provoking fashion at SXSW. This high-tech project explores the relationship between intimacy and technology via the use of [high-tech garments](https://www.trendhunter.com/trends/programmable-clothing). These garments are crafted out of opaque smart materials that become more transparent when in close physical proximity to people. These dresses are embedded with [heart rate sensors](https://www.trendhunter.com/trends/nuna-pendant) that slowly transition the dress from opaque to somewhat transparent when the wearer is aroused. At first thought, this may all seem just like a gimmick. However upon further reflection, it's possible to see how this example of [high-tech fashion at SXSW](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition) could become commonplace in the future. It's common knowledge that our clothing and fashion choices influence people's perception of us. Intimacy 2.0 turns that equation around, using people's influence on us to manipulate what we're wearing. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **High-tech Fashion:** There is potential for disruptive innovation in the integration of technology and fashion, as seen in the arousal-detecting dresses at SXSW. - **Smart Materials:** The use of smart materials, like the opaque materials in the dresses, opens up opportunities for innovative and interactive fashion designs. - **Wearable Sensors:** The incorporation of heart rate sensors into clothing presents opportunities for the development of new wearable technologies for monitoring and enhancing personal experiences. ### Where This Applies - **Fashion:** The fashion industry can explore the intersection of technology and apparel to create unique and interactive clothing designs. - **Textile:** The textile industry can develop new smart materials that can be used in various applications, including the creation of responsive garments. - **Wearable Technology:** The wearable technology industry can leverage wearable sensors and incorporate them into clothing to enhance user experiences and provide new functionalities. ## Related on Trend Hunter - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [Future-Facing Intimacy Technologies](https://www.trendhunter.com/trends/intimacy-technology.md) - [Wearable Communication Vests](https://www.trendhunter.com/trends/inxects-vest.md) - [Thermal Stress-Monitoring Apparel](https://www.trendhunter.com/trends/mij-technology.md) - [Experimental Programmable Clothing](https://www.trendhunter.com/trends/programmable-clothing.md) - [Tech-Driven Sexual Wellness](https://www.trendhunter.com/trends/sex-toys-intimacy-shop.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md)