# AI Fashion Assistants Alibaba's 'FashionAI' is Powered by Artificial Intelligence By Laura McQuarrie | Published 2017-11-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-assistant References: [psfk](https://www.psfk.com/2017/11/alibaba-has-introduced-an-ai-fashion-assistant.html) & [facebook](https://www.facebook.com/AlibabaUS/photos/a.445226600072.227488.22437985072/10151611782805073/?type=3&theater) FashionAI is the name of a new [fashion assistant](https://www.trendhunter.com/trends/styleadviceai) from [Alibaba](https://www.trendhunter.com/trends/alibaba-4) that merges the online and offline worlds to help consumers locate items from digital sources in-store. For Singles Day in China, Alibaba installed FashionAI across 13 shopping centers, which involved embedding pieces of clothing with chips so that they could be identified via a digital screen. As well as being useful for helping consumers locate items, FashionAI detects what garments a consumer is trying on in the fitting room and suggests similar or companion pieces. While there are now several [online shopping services](https://www.trendhunter.com/trends/aipowered-shopping-platform) that now leverage artificial intelligence to better serve consumers, Alibaba's AI system addresses pain points in both online and offline shopping experiences. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 54% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **AI Shopping Assistants:** The integration of AI in the shopping experience can enhance both online and offline customer journeys. - **Smart Fitting Rooms:** Smart fitting rooms that utilize AI technology can suggest complementary items to customers, improving sales opportunities. - **Omnichannel Retail:** The merging of digital and physical retail spaces through AI technologies presents new opportunities for brands to connect with customers seamlessly. ### Industries Being Reshaped - **Fashion Retail:** AI-powered fashion assistants can revolutionize the way customers shop for clothing, providing a personalized and efficient experience. - **Artificial Intelligence:** The growth of AI technology in industries like retail opens up possibilities for innovative solutions that can transform customer experiences. - **Technology and Retail Integration:** The integration of AI technology into retail spaces requires collaboration between technology companies and retailers, presenting partnership opportunities. ## Related on Trend Hunter - [Fashion AI Platforms](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored.md) - [GenAI Fashion Assistants](https://www.trendhunter.com/trends/mango-stylist.md) - [AI Thrifting Assistants](https://www.trendhunter.com/trends/thredup-2.md) - [AI Style Assistants](https://www.trendhunter.com/trends/fitcheck-ai1.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md) - [AI-Driven Fashion Platforms](https://www.trendhunter.com/trends/heybeauty.md) - [AI Style Assistants](https://www.trendhunter.com/trends/clothly-ai.md) - [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/outfit-changer-ai.md)