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# Merging Fashion and Technology
Vogue: "Let's Get Digital"

By lourdes sanchez bayas | Published 2008-05-03 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-and-technology-vogue-goes-digital
References: [geeksugar](http://www.geeksugar.com/slideshow/1590355?page=0)

Tech-infused fashion is embodying a new lifestyle reality. In recognition of that movement, Vogue wants to get digital. That's the fashion magazine's claim in an editorial feature in this month's U.S Vogue titled, *Let's Get Digital.*

The editorial expresses the opinion that fashion and function can very easily converge in harmonious style.

Mixing a bit of Logitech with Yves St Laurent, the iPhone with Armani, and Manolo Blahnik shoes with an iMac should not be mutually exclusive events.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 48% | Activity: 9% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Tech-infused Fashion:** The convergence of fashion and technology presents opportunities to create innovative and functional clothing and accessories.
- **Digital Fashion Editorials:** Fashion magazines are embracing digital content to showcase the fusion of fashion and technology.
- **Convergence of Luxury Brands and Tech Companies:** Luxury fashion brands collaborating with technology companies can lead to the creation of high-end tech-infused products.

### Who This Affects Most

- **Fashion:** The fashion industry can explore the integration of technology to create innovative and stylish products.
- **Technology:** The technology industry can partner with fashion brands to develop cutting-edge wearable tech and digital fashion solutions.
- **Publishing:** Publishing industry can leverage digital platforms to showcase tech-infused fashion through editorials and online content.

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