# VIP Anti-HIV Designs Celebrities for H&M's Fashion Against AIDS 2009 Collection By mediterranean | Published 2009-05-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-against-aids-hm-daa-2009 References: [homotography.blogspot](http://homotography.blogspot.com/2009/05/fashion-against-aids-2009-collection.html) & [designersagainstaids](http://www.designersagainstaids.com/) Singers Katey Perry and Robyn are among the celebrities who have participated in Fashion Against AIDS 2009, the second collaboration between [H&M](https://www.trendhunter.com/trends/drag-brunch) and Designers Against AIDS (DAA). The new collection comes after the success of the first in 2008. The concept is pretty simple: [celebrities design t-shirts](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch) and other fashion pieces, and 25% of the sales price will be donated to youth HIV/AIDS awareness projects. Other participating celebrities include Dita Von Teese, Cyndi Lauper, Roisin Murphy, N.E.R.D., Estelle, Yoko Ono, Tokio Hotel, Yelle and Dangerous Muse. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 76% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Celebrity-designed Fashion:** Opportunities for fashion brands to collaborate with celebrities in designing clothing and accessories, contributing to charitable causes. - **Charitable Partnerships:** Opportunities for brands to partner with non-profit organizations to raise funds for social causes through sales of specially designed products. - **Youth HIV/AIDS Awareness:** Growing focus on raising awareness among youth about HIV/AIDS through creative initiatives and collaborations in the fashion industry. ### Industries Being Reshaped - **Fashion:** Innovative collaborations with celebrities and non-profit organizations to create fashion lines that support charitable causes. - **Non-profit:** Opportunities for non-profit organizations to partner with fashion brands and celebrities to raise funds for important causes. - **Youth Advocacy:** Growing demand for innovative approaches to educate and engage young people in HIV/AIDS awareness campaigns. ## Related on Trend Hunter - [Celebrity Pride Partnerships](https://www.trendhunter.com/trends/happy-hippie-partnership.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Tech Brand HIV/AIDS Campaigns](https://www.trendhunter.com/trends/apple-pay-donations.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Accelerated Hiv Care Innovations](https://www.trendhunter.com/trends/hiv-care-innovation.md) - [Pop Star-Approved Valentine's Campaigns](https://www.trendhunter.com/trends/kate-spade-x-madison-beer.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Bespoke Lab-Grown Diamond Jewelry](https://www.trendhunter.com/trends/pandora-the-fashion-awards-2025.md) - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md)