<!-- canonical: https://www.trendhunter.com/trends/farrow-balls-ad -->
<!-- robots: noindex -->

# Humorous Wipeable Paint Ads
Farrow & Ball's Ad Campaign Pokes Fun of Anxious Home Owners

By Ell Smith | Published 2020-09-15 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/farrow-balls-ad
References: [adweek](https://www.adweek.com/creativity/these-offbeat-british-ads-perfectly-capture-the-annoyance-of-overly-cautious-homeowners/) & [farrow-ball](https://www.farrow-ball.com/)

Anxious home owners know the feeling of wanting to keep their house looking perfect, and Farrow & Ball's latest [ad campaign](https://www.trendhunter.com/trends/axe-campaign) hilariously captures this tension with a series of relatable yet offbeat ads.

Farrow & Ball's paint is [washable and wipeable](https://www.trendhunter.com/trends/all-flavour-no-mess), making it easy to clean for those who are prone to mess. This sets the perfect backdrop for its campaign, which introduces a series of [hilarious scenarios](https://www.trendhunter.com/trends/you-are-how-you-car) in which home owners fear their walls will get ruined. In one of the ads, a friend brings over their dirty dog. Horrified of the idea of her white walls getting ruined, the home owner fashions the dog in a full-body suit, which she claims was made from military-grade polyester.

Image Credit: Farrow & Ball

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 65% | Activity: 64% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### What Makes This Trend Stand Out

- **Humorous Ad Campaigns for Practical Products:** Creating humorous ads for practical products can help companies stand out and connect with their target audience.
- **Wipeable and Washable Products for Anxiety-prone Consumers:** Products that are designed to be wipeable and washable are ideal for consumers who suffer from anxiety about keeping their homes clean and mess-free.
- **Relatable Ads That Tap Into Common Anxieties:** Using relatable scenarios that tap into common anxieties can help brands connect with their customers on a deeper emotional level.

### Sectors Adopting This

- **Home Decor and Renovation:** This humorous ad campaign by Farrow & Ball is relevant to the home decor and renovation industry.
- **Cleaning Products:** Farrow & Ball's washable and wipeable paint is a disruptive innovation within the cleaning products industry.
- **Advertising and Marketing:** The success of Farrow & Ball's ad campaign can inspire companies within the advertising and marketing industry to explore the use of humor and relatable scenarios in their campaigns.

## Related on Trend Hunter

- [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md)
- [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md)
- [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md)
- [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md)
- [Removable Wall Paints](https://www.trendhunter.com/trends/unpaint.md)
- [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md)
- [Decorative Removable Paints](https://www.trendhunter.com/trends/glasst.md)
- [Mesmerizing Home Improvements](https://www.trendhunter.com/trends/home-improvements.md)
- [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md)