# Spiced Farro Pilaf 365 Everyday Value's Pilaf Puts a Savory Spin on Pumpkin Spice By Laura McQuarrie | Published 2017-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/farro-pilaf References: [wellandgood](https://www.wellandgood.com/good-food/whole-foods-new-products-fall-2017/slide/3/) The arrival of the fall season has created an influx of spiced pumpkin-flavored treats—including everything from cookies and cheesecakes to ice cream—but [Whole Foods](https://www.trendhunter.com/trends/almond-pumpkin-spice)' 365 Everyday Value brand is launching a savory alternative to the many sweet options with its farro pilaf. The [USDA](https://www.trendhunter.com/trends/core-bar-pumpkin-spice)-certified Organic Pumpkin & Sage Farro Pilaf is a limited-edition item that is rich in both protein, fiber and plenty of eye-catching, comforting autumnal colors. For ease of cooking, the farro pilaf may be prepared in either the microwave or on the stovetop. Rather than serving as yet another on-the-go spiced pumpkin snack, this flavorful meal base introduces a new way for consumers to enjoy some of their favorite flavors of the season as part of a sit-down lunch or dinner meal. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Savory Pumpkin Foods:** Creating savory alternatives to popular sweet pumpkin-flavored treats provides a disruptive innovation opportunity for food companies to cater to consumers' changing tastes and preferences. - **Convenient Meal Bases:** Developing quick and easy meal bases, like microwavable or stovetop farro pilaf, presents a disruptive innovation opportunity for companies looking to provide consumers with convenient and healthy meal options. - **Autumnal Inspired Colors:** Incorporating eye-catching and comforting autumnal colors in food products can be a disruptive innovation opportunity for brands to tap into consumer desires for seasonal aesthetics in their meals. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore innovative ways to create savory pumpkin-flavored foods and convenient meal bases to attract consumers seeking new flavors and convenience. - **Health and Wellness:** The health and wellness industry can capitalize on the popularity of farro and create nutritious and easy-to-prepare meal options that cater to consumers' desire for healthy, convenient, and seasonal foods. - **Packaged Foods:** Companies in the packaged foods industry can develop packaged meal bases with autumnal-inspired colors to provide consumers with visually appealing and flavorful meal options that align with seasonal trends. ## Related on Trend Hunter - [Frozen Bulgur Pilaf Meals](https://www.trendhunter.com/trends/bulgur-pilaf-with-butternut-squash-feta-cheese.md) - [Fall-Flavored Oat Snack Bars](https://www.trendhunter.com/trends/core-bar-pumpkin-spice.md) - [Festive Pumpkin-Filled Ravioli](https://www.trendhunter.com/trends/gluten-free-pumpkin-ravioli.md) - [Autumnal Cottage Cheeses](https://www.trendhunter.com/trends/pumpkin-spice-cottage-cheese.md) - [Seasonal Pumpkin Hummus](https://www.trendhunter.com/trends/pumpkin-hummus-2.md) - [Purposeful Pumpkin Spice Popcorns](https://www.trendhunter.com/trends/purposeful-popcorn-snacks.md) - [Pumpkin Spice Cereals](https://www.trendhunter.com/trends/pumpkin-spice-cereal1.md) - [Festive Lentil Meals](https://www.trendhunter.com/trends/lentiful.md) - [Plant-Based Pumpkin Beverages](https://www.trendhunter.com/trends/almond-pumpkin-spice.md)