# Farm-to-Table Beer Branding Almanac Fresh Beer Series Packaging Reflects its Agricultural Brewing By M | Published 2016-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/farmtotable-beer References: [ohbeautifulbeer](http://www.ohbeautifulbeer.com/2016/07/almanac-beer-co-cans/) & [almanacbeer](http://www.almanacbeer.com/) The Almanac Fresh Beer Series is an exclusive [farm-to-table beer range](https://www.trendhunter.com/trends/kernza-lager) that is produced locally with agricultural practices and ingredients nature to the California climate. The brewing process is reflected in the beer packaging with designs that represent the different stages of the making process. The Fresh Beer Series focuses on providing [craft beers](https://www.trendhunter.com/trends/all-day-ipa) that are made locally and only using ingredients abundant in the California region. The series includes four different blends including a pilsner, IPA, saison and Mandarina. Each of the cans follows the same [rustic branding format](https://www.trendhunter.com/trends/range-of-beers) with a different part of the beer brewing operation transparently depicted. For example, the citrus Mandarina beer showcases an illustration of the fruit farms that the citrus is picked at to infused the beer's flavor. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 42% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Local Sourcing:** Opportunity for breweries to source ingredients locally, embracing the farm-to-table concept and connecting with their community. - **Agricultural Brewing:** Potential for breweries to explore agricultural brewing methods, utilizing ingredients specific to their region and creating unique flavor profiles. - **Transparent Packaging:** Innovative packaging designs that visually represent the brewing process, providing consumers with a glimpse into the brewery's production methods. ### Where This Applies - **Craft Beer:** Craft breweries can leverage the farm-to-table trend by creating unique flavors using locally sourced ingredients, appealing to consumers who prioritize sustainability and supporting local businesses. - **Agriculture:** Opportunity for agricultural businesses to partner with breweries, supplying them with high-quality, region-specific ingredients for their beer production. - **Packaging Design:** Packaging companies can provide innovative packaging solutions that showcase the brewing process, helping breweries differentiate themselves on the shelf and engage consumers with their brand story. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Farmer-Run Craft Breweries](https://www.trendhunter.com/trends/locality-brewing.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Refreshed Natural Alcoholic Beverages](https://www.trendhunter.com/trends/natural-alcoholic-beverages.md)