# Hydroponic Farm Cafes London's 'FARM:shop' Grows Food On-Site for Its In-Store Cafe By Katherine Pendrill | Published 2016-12-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/farmshop References: [facebook](https://www.facebook.com/farmshoplondon/) & [farmlondon.weebly](http://farmlondon.weebly.com/about.html) As a growing number of consumers opt for [locally sourced food](https://www.trendhunter.com/trends/the-pignear-bath) over imported ingredients, London's 'FARM:shop' is paving the way for sustainable eating. Instead of simply opting for food grown in the surrounding area, FARM:shop takes the concept of farm-to-table dining one step further by growing food on-site. FARM:shop is a "farm in a shop" located in the heart of London. The lower portion of the venue serves a cafe and events venue for local artists, while the rest of the shop is decked out with a [aquaponics fish farm](https://www.trendhunter.com/trends/advanced-indoor-farming), a chicken coop and a flower shop. This allows the staff to [grow fresh ingredients on-site](https://www.trendhunter.com/trends/your-greenhouse-is-your-kitchen), which are then used to create delicious meals for the cafe. As a green movement continues to gain steam, London's FARM:shop is the perfect place for those attending Trend Hunter’s [London innovation conference](http://www.futurefestival.com/london) to see urban farming in action. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Dining:** FARM:shop demonstrates the growing trend of sustainable dining by growing food on-site for its cafe. - **Locally Sourced Food:** The 'farm in a shop' concept at FARM:shop highlights the trend of consumers choosing locally sourced food over imported ingredients. - **Urban Farming:** FARM:shop showcases the trend of urban farming by combining a cafe and event venue with an on-site aquaponics fish farm, chicken coop, and flower shop. ### Who This Affects Most - **Restaurant and Hospitality:** The restaurant industry can explore on-site food production to offer sustainable dining experiences and cater to the demand for locally sourced food. - **Agriculture and Farming:** The agriculture industry can embrace urban farming concepts like FARM:shop to meet the increased demand for locally grown and sustainable food. - **Event Planning and Venue Management:** The event planning industry can incorporate on-site farming elements like FARM:shop to provide unique and eco-friendly event spaces. ## Related on Trend Hunter - [Expansive Local Vertical Gardens](https://www.trendhunter.com/trends/onefarm-vertical-farm.md) - [Automated Commercial Kitchen Gardens](https://www.trendhunter.com/trends/instafarm.md) - [App Controlled Indoor Gardens](https://www.trendhunter.com/trends/hydroponic-farm.md) - [Modern Indoor Farm Stands](https://www.trendhunter.com/trends/indoor-farm-stand.md) - [Urban Food Ecosystems](https://www.trendhunter.com/trends/living-sphere.md) - [Haute Hydroponic Gardening Systems](https://www.trendhunter.com/trends/oasis-smart-farm.md) - [Free-From Salad Products](https://www.trendhunter.com/trends/grow-up-farms-unbeleafable.md) - [Self-Sustaining Indoor Gardens](https://www.trendhunter.com/trends/automated-hydroponic-indoor-garden.md) - [Minimalist Indoor Gardening Systems](https://www.trendhunter.com/trends/balconyfarm-pot.md)