# Free-From Natural Mocktails Farming Karma Mocktails are Clean Non-Alcoholic Alternatives By Laura McQuarrie | Published 2023-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/farming-karma References: [castanet.net](https://www.castanet.net/news/Kelowna/439127/Kelowna-beverage-company-Farming-Karma-continues-to-add-products-to-its-lineup) & [shop.farmingkarma](https://shop.farmingkarma.ca/collections/frontpage/products/conscious-cosmo-rhubarb-orange-zest-4pack)  Farming Karma's mocktails respond to consumer demand for [artisanal non-alcoholic beverage alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails) that are fun and flavorful, and easy to enjoy. These [canned drinks](https://www.trendhunter.com/trends/nonalcoholic-canned-margaritas) are ready to be sipped in four flavors: Conscious Cosmo (cranberry with rhubarb and orange zest), Mellow Mimosa (mango), Musing Mojito (mint and lime) and Mindful Mule (lime and ginger,) which come in at 0.0% ABV. “We continue to see a very high demand for our mocktails because we make them using high quality, natural ingredients, and they are free of any artificial sweeteners, colors or flavors," said Farming Karma co-founder Binny Boparai-Gill in a press release, "Consumer preference is also changing with people becoming health-conscious and more mindful of their alcohol consumption." The idea for these mocktails came from Boparai-Gill herself, who was unsatisfied by the lack of options out there as someone who describes themselves as "not a big drinker." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 38% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Artisanal Non-alcoholic Beverages:** Consumer demand for fun and flavorful, natural non-alcoholic beverages is driving the trend of artisanal mocktails. - **Free-from Movement:** The increasing preference for products free of artificial sweeteners, colors, and flavors aligns with the free-from movement, as seen in Farming Karma's natural mocktails. - **Health-conscious Consumption:** Growing mindfulness towards alcohol consumption and health-consciousness is leading to the rise of healthier mocktail options like Farming Karma's 0.0% ABV canned drinks. ### Who This Affects Most - **Beverage Manufacturing:** The demand for artisanal non-alcoholic beverages creates opportunities for beverage manufacturers to innovate and develop natural, flavor-packed mocktails. - **Natural Food and Beverage Retail:** Retailers in the natural food and beverage industry can capitalize on the free-from movement by offering Farming Karma's flavorful and clean non-alcoholic alternatives. - **Health and Wellness:** The health-conscious consumption trend opens doors for health and wellness businesses to promote and distribute low alcohol or alcohol-free mocktail options. ## Related on Trend Hunter - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Spirit-Flavored Craft Mocktails](https://www.trendhunter.com/trends/kul-mocks.md) - [Fruity Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/fruity-nonalcoholic-cocktails.md) - [Zero-Proof Brunch Beverages](https://www.trendhunter.com/trends/fauxmosa.md) - [Garden-Fresh Mocktail Kits](https://www.trendhunter.com/trends/mocktail-kit.md) - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md) - [Non-Alcoholic Craft Cocktails](https://www.trendhunter.com/trends/ole-mocktails.md) - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [Premium Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/mocktail-club.md)