# Summery Farmhouse-Inspired Sandwiches The Potbelly Farmhouse Chicken Sandwich is Made-to-Order By Michael Hemsworth | Published 2024-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/farmhouse-chicken-sandwich References: [fastfoodpost](https://www.fastfoodpost.com/potbelly-welcomes-new-farmhouse-chicken-sandwich/) & [potbelly](https://www.potbelly.com)  The [Potbelly Farmhouse](https://www.trendhunter.com/trends/potbelly-jalapeo-popper-chicken-sandwich) Chicken Sandwich is a new made-to-order menu item from the brand crafted with a rustic inspiration in mind to provide consumers with the perfect option to try out this summer. The sandwich starts off with crisp field greens along with [grilled chicken breast](https://www.trendhunter.com/trends/chicken-melt-trio), hard-boiled egg, applewood-smoked bacon, tomatoes, cucumbers, Swiss cheese [buttermilk ranch dressing](https://www.trendhunter.com/trends/chicken-n-cheddar-rancher-sub) and a finishing drizzle of the brand's signature Hot Pepper Ranch. The sandwich can be ordered with your choice of bread. The Potbelly Farmhouse Chicken Sandwiches being launched with a special promotion that's taking place from July 15 though 21, 2024. Customers who order an Original or Big Farmhouse Chicken Sandwich can enjoy a free Original Farmhouse Chicken Sandwich or full Farmhouse Salad when placing their order via the brand's app, online or in-shop. Image Credit: Potbelly ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 8% | Activity: 19% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Rustic-inspired Menu Items:** Leveraging farmhouse aesthetics in fast-casual menu offerings enhances appeal by tapping into nostalgic and homestead dining preferences. - **Promotion-driven Sales:** Special limited-time promotions encourage customer engagement and repeat visits, driving short-term sales spikes and enhanced customer loyalty. - **Customization Options:** Offering customers choices in bread and toppings adapts to diverse personal preferences, increasing satisfaction and repeat purchases. ### Who This Affects Most - **Fast-casual Dining:** The adoption of made-to-order rustic menu items caters to evolving dining trends favoring personalized and freshly-prepared meals. - **Food and Beverage Apps:** Digital ordering platforms capitalize on promotions to boost app usage and enhance the customer ordering experience. - **Promotional Marketing:** Strategically timed promotional campaigns optimize market reach and drive customer acquisition during peak seasons. ## Related on Trend Hunter - [Spicy Appetizer Sandwiches](https://www.trendhunter.com/trends/potbelly-jalapeo-popper-chicken-sandwich.md) - [Chicken Cordon Bleu Sandwiches](https://www.trendhunter.com/trends/chicken-cordon-bleu-sandwich.md) - [Mobile Exclusive Club Sandwiches](https://www.trendhunter.com/trends/clubby-sandwich.md) - [Meaty Macaroni-Topped Sandwiches](https://www.trendhunter.com/trends/smokestack-pork-mac-sandwich.md) - [Farm-Raised Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-rancher-sandwich.md) - [Stacked Fried Chicken Sandwiches](https://www.trendhunter.com/trends/loaded-fried-chicken-sandwiches.md) - [Egg-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/cracked-fried-chicken-sandwich.md) - [Hefty Pork Sandwiches](https://www.trendhunter.com/trends/potbelly-cubano.md) - [Competitive Sandwich Combo Meals](https://www.trendhunter.com/trends/sandwich-combo-deal.md)