# Bowl-Focused Restaurant Concepts Chipotle Announced the Soft-Opening of its 'Farmesa' Concept By Colin Smith | Published 2023-02-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/farmesa References: [nrn](https://www.nrn.com/operations/chipotle-testing-new-bowl-concept) & [chipotle](https://www.chipotle.com/?a)  [Chipotle](https://www.trendhunter.com/trends/chipotle-2) is opening a 'Farmesa' concept restaurant, which will focus on more [customizable bowls](https://www.trendhunter.com/trends/power-bowls1) than the main Chipotle brand. Farmesa will experiment with new ingredients, toppings, and seasonings. The company noted that, prior to the official launch of Farmesa in March, the restaurant will feature different limited menus and limited operating hours. The first Farmesa concept is located in a [Kitchen United mix space](https://www.trendhunter.com/trends/saucy-by-kfc), which is a single location that houses multiple restaurants and ordering kiosks, offering impressive variety to customers. The Chipotle CEO, Brian Niccol, stated: “One of our strategic objectives is to create or invest in emerging culinary spaces and restaurant concepts that fit within Chipotle’s food with integrity mission and make fresh food daily.” Some of the ingredients present at Farmesa include whipped potatoes, salmon, potato chips, cauliflower, stake, and more. Each ingredient has its own twist and is prepared in a premium way, rather than a mass-production fast-food style. Image Credit: Chipotle ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 66% | Activity: 76% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Bowl-focused Restaurant Concepts:** Opportunity for restaurant concepts to experiment with new ingredients and seasonings to offer unique and customized bowls to customers. - **Limited Menus and Limited Operating Hours:** Opportunity for restaurant concepts to create a sense of exclusivity and urgency around their offerings by offering limited menus and operating hours. - **Mix Spaces for Multiple Restaurants and Ordering Kiosks:** Opportunity for restaurant concepts to share space and amenities with other businesses to offer customers a wider variety of options in one location. ### Sectors Adopting This - **Fast-casual Restaurant Industry:** Opportunity for fast-casual restaurant concepts to differentiate themselves by offering customizable bowls, limited menus, and unique flavor profiles for their customers. - **Shared Kitchen Space Industry:** Opportunity for shared kitchen spaces to create mix spaces that house multiple restaurant concepts in one location to offer customers more variety and convenience. - **Food Delivery Industry:** Opportunity for food delivery services to partner with mix spaces to offer customers a wider variety of food options for delivery directly to their homes. ## Related on Trend Hunter - [Healthy Mexican QSR Bowls](https://www.trendhunter.com/trends/chipotle-2.md) - [Restaurant Investment Initiatives](https://www.trendhunter.com/trends/cultivate-next.md) - [Digital Fast-Casual Kitchens](https://www.trendhunter.com/trends/chipotlane.md) - [Spicy Fast-Food Chicken Bowls](https://www.trendhunter.com/trends/chicken-al-pastor.md) - [Authentic Burrito Bowl Kits](https://www.trendhunter.com/trends/burrito-bowl-kit.md) - [Balanced Rotisserie Chicken Bowls](https://www.trendhunter.com/trends/bolero-bowl.md) - [Blackened Chicken Burrito Bowls](https://www.trendhunter.com/trends/chipotle-chicken-burrito-bowl.md) - [Protein-Packed Qsr Menu Offerings](https://www.trendhunter.com/trends/high-protein-menu.md) - [Cross-Recipe App-Only Quesadillas](https://www.trendhunter.com/trends/fajita-quesadilla.md)